Director, Creative Advertising- International

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

As a key member of the International Head Office Creative Team, your primary role is to oversee the development of all creative communication materials for assigned titles within the international film slate. Your role will involve working closely with the heads of the creative team, the Senior Management Team (SMT) and the domestic creative team. This position will have a dual reporting line, reporting to both the EVP, Creative Advertising and President, International Marketing. You will be part of the international voice in the creative process, identifying when and where to create a bespoke creative communication strategy.  
Additionally, you will support the creative lead on major franchise titles.  

Essential Responsibilities:

• Primary responsibilities include, but are not limited to the following:
  • Develop the creative and positioning strategy for each assigned title in conjunction with the department heads and senior management. You will be responsible for developing the creative section of the Marketing Strategy Guide and Marketing Communication Strategy Guide for assigned titles
  • Work independently to develop and deliver the full international creative campaign for assigned titles within deadlines and budget, including strategic oversight of social and digital materials
  • Take the lead on complex campaign decisions with minimal oversight and take direct responsibility for meeting campaign deadlines
  • Use exceptional relationship skills to work with and have an influential voice and credibility with international executives, filmmakers, the domestic marketing team, and studio decision-makers
  • Present the creative strategy to senior territory teams at international conferences in London, Los Angeles, Asia, and Latin America as required. You will deputize for the department heads when needed
  • Provide accurate, detailed and relevant briefs to third-party agencies and ensure that all creative materials are approved by all stakeholders, both external and internal, including any relevant legal clearances
  • Communicate the creative strategy for each title effectively to all territory teams and develop bespoke territory materials where required
  • Work in partnership with territories to ensure that creative strategies are implemented and run effectively within deadlines and budget
  • Proactively build relationships with all territories and help bridge the gap between home office, creative advertising and territory needs
  • Build close working relationships across all levels and departments of the filmed entertainment team in London, LA, and across multiple cross-divisions, including Consumer Products, US Partnerships, Home Entertainment and New Media
  • Provide detailed task management to the junior team on a project basis and display clear management of discrete project-based teams
  • Mentor the junior team, offering guidance and development