Group Marketing Manager High Voltage Therapies

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.

Our location in Sylmar, CA, currently has an onsite opportunity for a Group Marketing Manager High Voltage Therapies.  

WHAT YOU’LL DO

Lead the organization in leveraging passion about healthcare and technology to impact patients’ lives.  The role will be the lead on establishing product strategy and new product development direction in the High Voltage portfolio for Cardiac Rhythm Management.   This includes implantable cardiac defibrillators, cardiac resynchronization therapies, and novel therapies that provide value to our various customers and improve the standard of care.

The leader will work to establish a cohesive vision and strategy on how the portfolio will position Abbott CRM for leadership and work with various stakeholders to ensure the right investments to develop innovative new platforms.  This includes development of strategic marketing plans and activities that drive the flow of new products to our customers in a manner that addresses customer needs, and highlights differentiation and value.

The GMM is responsible for the product from identification of customer and market needs/wants, to concept and product development, claims and data development, supporting product launch teams, and long range portfolio management. The GMM is responsible for assisting in the following activities for their portfolio:

• Recognition of new products to be developed to meet new market demands, or the creation of new markets;  Provides leadership for product/concept justification during funding cycle, and provides similar leadership to product development team
• Identification of new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets
• Support the commercial organizations in achieving Plan/Update objectives.

Provides direction and input to all in-house groups such as PMO, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives

Drives product strategy for all High Voltage products in collaboration with cross functional partners. Leads within the business unit or related sub-functions.

The GMM is responsible for creating global demand for CRM products in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the strategic marketing plan for Connectivity and Digital Solutions.

Customer Insight Development:

• This includes definition of and segmentation of the market, value proposition, targeting and positioning, claims development, and user needs definition. 
• The GMM will need to be able to collect critical qualitative and quantitative data through market research, customer and field engagement and both analyze the data and work with financials to quantify the opportunity

• Create clear, compelling, data-driven recommendations, POVs and other deliverables that support annual marketing initiatives by using market research and insights from analytics to shape and refine connectivity
• Utilize market research, customer input, sales input, and other means to ensure profitable and differentiated products are delivered to market.
• External Communication- Interface with consultants, marketing research firms, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.

Product Strategy Development and Execution:

• Competition and Positioning- Thoroughly understand competitive offerings and provide development/commercial organizations with appropriate positioning to differentiate product(s) versus the competition in a profitable manner that adds value to the customer Product Definition- Ensure that appropriate Customer Requirements/Design Inputs are crafted t