Associate, Market Research, Boston, MA

Associate, Market Research, Boston, MA

Country: United States of America

We are seeking a highly motivated Associate Market Researcher to join our Consumer Insights team. Reporting directly to the Director of Consumer Insights, this role supports Santander in measuring and improving brand health and customer satisfaction, driving decisions that impact overall brand strategy. You will lead the standardization of research processes across various functions, ensuring that our insights are consistent and actionable. You will maintain and optimize our research database and learning agenda so that members across the bank can easily utilize our insights.  

This individual will work closely with other research team members, offering support on various projects including survey creation, retrieving competitive intelligence, and analyzing and presenting both quantitative and qualitative results to stakeholders.

Key Responsibilities: 

• Maintain Consumer Insights Database: Ensure the consumer insights research database is updated, organized, and easily accessible for use in tracking key metrics and trends. 

• Research & Insights Standardization: Standardize survey questions across projects for consistency and synthesize insights from past research studies to highlight key themes for senior leadership.  

• Online Community Management: Manage our research budget, calendar, and create monthly research activities (e.g., surveys, discussion boards, etc.) to maintain the health and engagement of the online panel.  

• Monthly and Annual Reporting: Lead the preparation of comprehensive reports on brand tracking, NPS, and J.D. Power studies, providing clear insights and actionable recommendations by customer journey (e.g., Branch, Customer Service, ATM, etc.). 

• Data Analysis & Presentation: Conduct thorough analysis of both quantitative and qualitative data, and present insights visually in a clear, simple manner through PowerPoint.  

• Collaboration & Support: Provide support to the broader research team by assisting in the creation & execution of market research projects, coordinating project timelines, and ensuring high-quality deliverables. 

 

 

Required Qualifications: 

• Experience: Minimum 2-3 years of experience in market research, with a focus on both quantitative and qualitative analysis. 

• Analytical Skills: Proficient in analyzing large datasets, identifying trends, and drawing meaningful conclusions from both quantitative and qualitative data. 

• Technical Expertise: Proficient in market research tools and software for data collection and completing analysis through Excel using pivot tables and formulas. 

• Communication Skills: Strong verbal and written communication skills, with a demonstrated ability to present complex data in a clear and concisely 

• Team-Oriented: Ability to work collaboratively with cross-functional teams and provide support where needed. 

 

Preferred Qualifications: 

• Experience with brand health metrics, customer experience measurement, and NPS surveys. 

• Familiarity with customer satisfaction, consumer behavior studies, and trend analysis.