Marketing Manager, Roku Originals

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the team:

Roku is seeking a Marketing Manager for Roku Originals’ exclusive series and films premiering on The Roku Channel. We use the power of the Roku platform and owned marketing channels to drive growth and engagement of content on The Roku Channel.

This role will focus on developing and executing an evergreen and tentpole content marketing strategies to attract and engage viewers. In this role you will partner closely with the originals production teams, Creative studio, PR, social, media strategy, sponsorship, and product teams across the company to align teams on marketing strategy and execute engaging campaigns for our users.

About the Role:

Under the direction of the marketing lead for Roku Originals within the Content Marketing Team you will play a role in shaping and implementing the growth marketing strategy to driving new and existing customers to watch original content on the Roku channel through creative thinking, planning, and analysis of metrics. You will focus on scaling our business through continued evolution and improvement of our marketing efforts.

The ideal candidate is an expert in content marketing and streaming. You will have strong a marketing background and hands-on experience working with talent, showrunners, production partners and more to align on and deliver thoughtful and effective plans. Experience analyzing, interpreting, and applying performance data is a huge plus.

You should enjoy working in a dynamic, fast-paced environment in a highly competitive marketplace and have a track record of partner management and relationship building skills.

What you will be doing:

• Have your finger on the pulse of entertainment, social trends, and continually evaluate the competitive landscape of television and film
• Develop strategy, plans, and best-in-class creative (key art, trailers, digital ads, etc) that drive viewers to Roku Originals on The Roku Channel
• Partner with cross functional teams including marketing channel owners (email, display, push, video, social), editorial, content acquisition, PR, media, research and analytics, and creative teams
• Consolidate plans into creative briefs, on-brand and visually appealing presentations for internal and external reviews; own the feedback process
• Ideate and lead buzzworthy collaborations with PR, talent, social, and media teams to generate title awareness and effectively impact business goals
• Proactively manage timelines to ensure on-time deliverables, identify potential roadblocks, and adjust to mitigate risks and ensure campaigns run smoothly
• Oversee deliverable flow in-house and communicate effectively with agency and internal- approving final mix, picture, graphics, and legal requirements
• Have a clear understanding of what streaming content performs well on The Roku Channel, and use this to drive marketing strategy for evergreen and tentpole campaigns alongside
• Analyze campaign performance during and post campaign to make optimizations
• Actively share out campaign level insights across content marketing and programming
• Work with content partners on marketing approvals
• Other responsibilities for new content and engagement

We’re excited if you have:

• 4-5 years of direct experience developing 360 content marketing campaigns at a studio, streaming, or subscription service
• Experience making data-driven marketing decisions to improve and optimize campaigns
• Strong communication and organizational skills, and are a team-player
• The ability to operate and thrive under tight timelines and the ability to pivot with ease
• A curious creative mind, and strong eye for visual design
• Expertise in the media and entertainment landscape
• An innate ability to keep up with, and understand what is relevant, on-trend, and outdated
• Obsession with detail

#LI-SB5

Benefits

Roku is committed to offering a diverse range of benefits as part of