B2B Social Media & Email Marketing Specialist (Remote, US)

Collective[i] is a leading research organization at the forefront of artificial intelligence development. We are on a mission to help our clients and community be more prosperous. Collective[i]’s first enterprise application is designed to enable revenue-facing organizations (eg, sales, client success, and marketing) to transform and adapt to modern buying.
We are seeking an experienced and highly motivated Social Media and Email Marketing specialist to join our dynamic marketing team. The ideal candidate is someone who is proactive and adaptable, with a keen sense of experimentation and a willingness to take risks in pursuit of success. You will be responsible for managing and growing our social media presence while driving sales through marketing campaigns and outreach.
You will create, implement, and manage social media strategy to engage with our target ICP and grow brand awareness. You will also be responsible for implementing new strategies, like promotions and competitions, to increase customer engagement, drive leads and revenue, and enhance our brand image.
You will play a key role in associating Collective[i] with thought leadership and intelligence, and will work collaboratively with our sales and marketing teams to drive revenue growth.

Responsibilities:

• Develop and executive campaigns, including promotions, newsletters, event invitations, and other marketing materials to drive revenue growth
• Suggest and implement new strategies, like promotions and competitions, to increase engagement and develop brand awareness
• Segment email lists based on customer behaviors, demographics, and interests to optimize engagement and conversions to opportunities
• Collaborate with the marketing and sales team to create engaging and relevant content that resonates with our ICP
• Develop and implement a social media strategy that associates Collective[i]’s brand with thought leadership and intelligence
• Manage and oversee all company social media accounts (including LinkedIn, Twitter, and TikTok)
• Generate engaging and educational content daily (i.e. original text, photos, videos and news) that amplifies Collective[i]’s mission to transform sales

Requirements:

• Experience driving sales through social media marketing and/or email marketing
• Strong written and verbal communication skills
• The ability to develop a strategy, manage multiple projects simultaneously, and be highly organized in setting priorities
• Strong analytical skills and experience with data analysis and reporting relevant social media and campaign metrics (e.g. follower growth, social media engagement rates, website traffic from promotions, and online engagement)
• Experience with ZoomInfo, CRM, ChatGPT, social media management tools, analytics, and/or marketing outreach platforms
• B2B marketing experience is a plus
• Marketing agency experience is a plus

Who you are working for - About Collective[i]:
Collective[i] is a remote-first company on a mission to fuel global prosperity, helping companies around the world forecast, optimize and grow revenue. Our applications and network support highly productive, enlightened teams with everything they need to work smarter and win more.
We are a global team of committed scientists, developers, sales, finance, client success and marketing professionals who passionately believe that Collective[i]'s network and applications are dramatically transforming enterprises and improving the working lives of the people and companies we support.
We are recruiting for exceptional talent looking to join our team of A-players all committed to building a company that makes a difference. Our core values help shape our culture: We are curious. We are direct. We deliver. We succeed together. We strive for the extraordinary. If you enjoy a challenge, thrive in a fast paced environment and welcome the opportunity to work with amazing humans operating on the bleeding edge of innovation, Collective[i] is the place for you. 

More about Collective[i]:
Collective[i] is passionate about using ML, RPA and other AI technologies along with a network to automate the myriad of tasks that distract sales professionals from selling and provide timely intelligence that helps to grow revenue. Our revenue optimization engine is one of the most transformative technologies to hit the enterprise since CRM. Founded and managed by the early teams behind LinkShare (purchased for $425m) and Overstock (NASDAQ:OSTK), Collective[i] is a private 100% remote company.
Recent press:Forbes: The Revenue Operating SystemZDNet: Collective[i]: How the FAANG companies