Paid Digital Acquisitions Director, Branded Credit Cards

Wells Fargo is seeking a Head of Paid Digital Acquisitions as a Product Management Director to lead and scale customer growth across paid digital marketing channels for the Branded Credit Card business. This role will play a critical leadership position in defining and executing paid acquisition strategies that drive responsible growth, improve customer conversion, and strengthen full-funnel marketing performance. The role will oversee a growing team and partner closely with Marketing, Credit, Analytics, Finance, and Product to deliver customer-led acquisition journeys and maximize return on investment across paid channels.  Learn more about the career areas and business divisions at wellsfargojobs.com.  

In this role, you will:

• Define and execute the strategy, vision, and roadmap for paid digital acquisition channels, driving growth, efficiency, and competitive advantage

• Lead development of customer-led acquisition journeys across paid digital channels, ensuring cohesive experiences from awareness through conversion

• Own performance across primary paid channels (e.g., search, social, programmatic, affiliates), optimizing spend allocation and channel mix

• Own and manage third-party agency relationships and contracts to drive business outcomes

• Drive in-channel offer strategy and creative testing, continuously improving engagement, conversion rates, and customer quality

• Lead digital conversion optimization efforts, including landing experiences, funnel performance, and test-and-learn frameworks

• Develop and evaluate paid channel investment scenarios, optimizing for growth, efficiency, and ROI under varying market conditions

• Partner with broader marketing teams to support mid-funnel awareness strategies, ensuring alignment between brand, consideration, and acquisition efforts

• Leverage data and analytics to monitor performance, diagnose drivers, and identify optimization opportunities across the funnel

• Collaborate with cross-functional teams (Credit, Risk, Finance, Product, Tech) to ensure alignment with risk frameworks, regulatory requirements, and financial objectives

• Influence senior stakeholders through clear, data-driven insights and executive-level storytelling

• Lead and develop a high-performing, growing team, including management of people leaders and individual contributors

• Set priorities, allocate resources, and ensure delivery against strategic objectives and performance targets

• Foster a culture of innovation, accountability, and continuous optimization across paid digital channels

• Build strong partnerships across Marketing, Analytics, Credit, and Product to drive integrated acquisition strategies

• Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics 

• Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer 

Required Qualifications:

• 10+ years of Product Management or leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• 4+ years of management or leadership experience

Desired Qualifications:

• Extensive credit card and consumer lending experience, preferably with multiple leading credit card issuers, spanning a broad range of customer segments and portfolios, including consumer, small business, commercial, and co-brand/partnerships

• Previous General Manager experience with P&L accountability within credit card businesses, including responsibility for strategy, growth, profitability, and overall business performance

• Prior experience in credit card lending roles spanning multiple aspects of lending and credit risk (originations, customer management, fraud, collections), with a strong understanding and application of risk management principles

• Prior experience in roles leading launches or implementation of new products or capabilities, or integrations/transformations of technology platforms

• Prior experience in data science or analytics roles involving projects with data infrastructure (data, platforms, models, monitoring tools)

• Deep experience developing and executing full-funnel acquisition strategies, including management of paid digital acquisition channels and optimization of marketing performance

• Exceptional analytical skills and expertise in credit, product, and marketing data analysis, with demonstrated experience leveraging data-driven insights to inf