Paid Media Manager

About us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our commitment to equity in the workplace
At the FT, we give all employees across all regions an equal voice and opportunity so that diverse perspectives are heard, recognized and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs.

The role / Position overview
At FT Specialist, we aspire to deliver must-have content that helps people do their jobs better and sits at the heart of our customers’ success.

We are looking for a Paid Media Manager to plan, implement, and optimize paid advertising campaigns across various digital channels. This role is responsible for driving customer acquisition, improving campaign return on investment, and scaling performance marketing efforts. The ideal candidate is analytical, meticulous, and thrives in a fast-paced, data-driven environment.

Key responsibilities
Campaign Strategy and Planning

• Develop and implement comprehensive paid media strategies to achieve business goals
• Conduct audience research and segmentation to advise targeting and messaging
• Create and manage budgets across multiple campaigns and platforms

Campaign Execution and Optimization

• Manage campaigns on platforms like LinkedIn, Google Ads and other emerging channels
• Perform ongoing bid adjustments, keyword optimization, and audience targeting
• Conduct A/B and multivariate testing for ad creatives, messaging, and landing pages

Performance Analysis and Reporting

• Track and analyze campaign performance metrics, including CPC, CPA, ROAS, and CLV
• Use analytics tools to generate insights and advise strategy
• Provide regular performance reports and actionable recommendations to partners

Collaboration

• Work closely with the marketing and design teams to develop compelling ad visuals and copy
• Collaborate with marketing to align campaigns with multichannel strategies and promotions
• Partner with the data intelligence team on reporting to refine attribution models and optimize budget allocation

Staying Current

• Keep up-to-date with industry trends, platform updates, and emerging advertising technologies
• Experiment with new platforms and ad formats to stay ahead of the competition

Required skills / experience

• 5+ years proven experience managing paid media campaigns, preferably in performance marketing or digital advertising
• Proficiency in platforms like Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
• Familiarity with analytics and reporting tools
• Experience in managing campaigns for specific industries (e.g., B2B services)
• Knowledge of programmatic advertising or native ad platforms
• Strong analytical demeanor with attention to detail
• Excellent organizational and time-management skills
• Effective communication and collaboration abilities

What’s in it for you? Our benefits
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, health coverage, 401k and company match, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility
We are a disability confident employer and