International Operations Market Director - LATAM, Orangetheory

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, and Basecamp Fitness, is seeking a International Operations Market Director -LATAM to join its Corporate Orangetheory Fitness team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.

As the International Operations Market Director/Latin America for Orangetheory Fitness, you will play a critical role in managing studio-level economics within the LATAM market. In this role, you will focus on managing and executing critical business initiatives designed to drive studio-level business outcomes across studios throughout LATAM. Responsibilities include assisting in the development and implementation of market specific studio performance strategies, Master performance & coaching, franchisee support, and partnering with the Development Team as needed. Success will be measured on Orangetheory Studio metrics, AUVs/SSS, and Master satisfaction. All efforts will contribute to the EBITDA margins of the markets, driven by your ability to coach, influence, and partner strategically with Master franchisees and sub-franchisees to execute business plans.

 

Purpose/Impact (Duties & Essential Functions)
In this role, you will have a measurable impact at a regional scale on the health of consumers and the success of entrepreneurial franchisees as part of the largest global studio fitness brand.

Expectations

• Execute strategies to drive studio AUV within the LATAM market to achieve defined goals. Primary metrics include membership growth and studio EBITDA; secondary metrics include franchise sales and club openings.

• Work closely with Master franchisees to develop and execute annual business plans that meet defined regional financial goals and drive profitability and sustainable growth while balancing all stakeholders’ interests.

• Advise and influence Master franchisees on critical aspects of their business operations and support teams. Liaise with global brand operation teams when necessary to bring in subject matter experts on sales, fitness, technology, operations, marketing, and product.

• Support the supervisor in planning and delivering regular monthly and quarterly business reviews with Masters and sub-franchisees within your region. Prepare all documentation in advance with the Master and Purpose Brands/OTF stakeholders to ensure alignment and preparedness.

• Assist the Development Team in providing ongoing support and guidance to franchise partners throughout the development process, including site selection, construction, training, and launch.

• Partner with Global OTF Brand team to scale global programs, best practices, and compliance to drive studio performance improvement projects within key regions. Provide regional feedback and insights to inform global best practices and improve brand product development.

• Support efforts for mid- and long-term strategic planning, market research, competitor analysis, and feasibility studies to inform strategic decisions on adapting the franchise model within the region and enhance Purpose Brands growth and success.

• Monitor and evaluate the performance of franchise locations, providing strategic guidance and support to optimize operational efficiency and profitability.

• Collaborate with other Purpose Brands Brand and Product Teams to evaluate OTF product performance and recommend improvements to better meet franchisee needs.

• Stay familiar with your market and continuously monitor trends, demographics, and cultural dynamics.

• Work within the International Purpose Brands business units with business unit leaders, other Purpose Brands market directors, international development team, and marketing team to drive maximum growth and performance for Purpose Brands International.

Strengths

• Business and Financial Acumen – Analytical and results-driven; uses data to evaluate performance, identify gaps, and drive studio-level financial growth.

• Strategic and Tactical Execution – Able to translate regional strategy into actionable plans while managing multiple initiatives and priorities across markets.

• Influence Without Authority – Skilled at coaching, guiding, and holding Master franchisees accountable to drive performance outcomes.

• Communication and Alignment – Strong communicator who ensures consistent alignment across franchisees, internal teams, and cross-functional stakeholders.

• Emotional Intelligence – Demonstrates empathy, cultural awareness, and the ability to navigate diverse personalities and business environments.

• Organizational Effectiveness – Detail-oriented