Account Executive, Fashion Public Relations

Account Executive, Fashion

BPCM is looking for an Account Executive for our Fashion PR Team with a proven track record of planning and implementing marketing strategies developed with clients to support the promotion of their product or brand to a desired target audience.  Ideal candidates will have a 3- 5 years of previous experience working with luxury Fashion, Consumer/Lifestyle and/or Retail brands at a public relations agency.   The candidate for this role must possess strong media contacts across fashion, lifestyle, trade and business publications as well as excellent stylist and talent contacts and , familiarity with fashion influencers/blogger. The candidate must have s, strong editor and media relations, strong written communication and client interaction skills, in-depth knowledge of the fashion industry and trends, and should be well organized and great at multitasking.

The Account Executive Responsibilities will be (but are not limited to):

• Serve as a primary client contact with the proven ability to manage and drive multiple client account programs and teams delivering strategic value
• Securing strategic press coverage (features as well as product placements) in national and key regional TV and online publications. 
• Maintaining strong relationships with fashion directors, key fashion editors and relevant fashion stylists and bloggers.
• Plan, develop and advise clients on integrated and measurable PR initiativesstrategies. 
• Ensure that key milestones and projects are on track and on budget 
• Secure product placement and dressing for celebrity press appearances, upcoming movies, festivals, red carpet events and more 
• Generating creative ideas and solutions to everyday problems and challenges
• Pro-actively pitch and secure maximum editorial opportunities. Maintain press interest in existing products, create ‘buzz’ around new launches and generate media stories in support of VIP placements
• Pro-active press interaction; nurture and develop strategic relationships with editors across all channels via regular communication 
• Maintaining strong relationships with key fashion influencers, fashion stylists, bloggers, VIPs, managers, publicists and agents 
• Ensuring that client and stylist’s requests are fulfilled, delivered on time and are value-producing 
• Manage all aspects of specialty events from guest list creation, client management, budget, VIP outreach and press coverage
• Writing press releases, assisting budget management, managing events, including supporting guest creation, RSVPs, media alerts. 
• Working with the Senior Account Executive and Account Supervisor to manage all client timelines and budgets. 
• Multitask across multiple client accounts and projects under deadline, manage client timelines and budgets
• Ensure that key milestones and projects are on track, within prescribed timelines and on budget
• Display exceptional verbal and written communication skills
• Brainstorming creative partnership and activation ideas for clients.
• Work with the Assistant Account Executive on the creation, maintenance and timely distribution of editorial reports, press and budgetary tracking documents. 

Requirements

Required Experience and Skills

• B.A. and 3-5 years PR agency experience working on publicity campaigns with top Fashion, Consumer/Lifestyle brands, preferred experience in womenswear, menswear and accessories. 
• MUST HAVE AGENCY EXPERIENCE IN LUXURY BRAND PR!
• Superior press release and pitch writing, communication and presentation skills
• Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
• Ability to align press initiatives with business goals of brands/clients
• Expert at maintaining ongoing relationships within media and entertainment industry 
• Advanced presentation skills - ability to manage and gain confidence of client
• Proficient in MS Word, Excel and Outlook with familiarity with Fashion GPS is preferred 

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December

The anticipated salary range for this position is $51,000 - $65,000 annually. Actual compensation is based on a range of factors including but not lim