Manager, Omnichannel Analytics

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

We are hiring hybrid in one of our three offices Florham Park, NJ, Mettawa, IL or Irvine CA (if you are more than 51 miles from one of the offices, we will hire remotely)

This role of Omnichannel Analytics Manager is an integral part of AbbVie’s continued success in delivering Omnichannel customer experiences, providing insights into Omnichannel marketing performance and being a strong collaborative partner in Omnichannel campaign planning and assessment. In this role, the ideal candidate will lead and deliver analysis solutions and insights to Marketing leaders to drive increased performance across the marketing portfolio.

Primary Responsibilities:

• Translate brand objectives into analysis design and supports opportunity assessment through use and understanding of multiple data assets
• Support use case ideation, value estimation and development
• Designs and implements experimental testing against marketing channels including consulting on sample size, treatment/control selection, estimating duration to reach significance, evaluating cost/benefit, and defining success criteria.
• Execute business data/attributes along with data sources and business rules that feed modeling, reporting and measurement
• Designs measurement plans and KPIs for campaigns to track campaign reach and efficacy, measure use case lift and incrementality
• Reports campaign impact up to Digital lead and Brand marketer for iteration to brand strategies
• Collaborates closely with content engine and omni-channel excellence members to iterate on campaign based on data measurement findings
• Develops expertise across platforms an