Sr Manager, Brand

Salary Range: 80,000 – 185,000

 

We’ve Got You Under Our Wing

We are the duck. We develop and empower our people, cultivate relationships, give back to our community, and celebrate every success along the way. We do it all…The Aflac Way.

 

Aflac, a Fortune 500 company, is an industry leader in voluntary insurance products that pay cash directly to policyholders and one of America's best-known brands. Aflac has been recognized as Fortune’s 50 Best Workplaces for Diversity and as one of World’s Most Ethical Companies by Ethisphere.com.

 

Our business is about being there for people in need. So, ask yourself, are you the duck? If so, there’s a home, and a flourishing career for you at Aflac.

 

Worker Designation – This role is hybrid. This means you will be expected to report to one of our Aflac offices located at CSC- 4th floor in Columbus, Ga for at least 60% of the work week. You will work from your home (within the continental US) for the remaining portion of the work week. Details of this schedule will be discussed with your leadership. 

 

What does it take to be successful at Aflac?

• Acting with Integrity
• Communicating Effectively
• Pursuing Self-Development
• Serving Customers
• Supporting Change
• Supporting Organizational Goals
• Working with Diverse Populations

 

What will you be doing in this role?

• Excellent communication skills and interpersonal skills to manage interactions with internal and external partners; also, in the creation of decks derived from various research and analyses of brand marketing programs and the market environment; Possess skills in tailoring messages in a manner that relates and resonates to different audiences.
• Experience managing multiple projects at once in a fast-paced environment.
• Must be a creative and strategic thinker, capable of prioritizing and managing multiple projects and tasks, and meet their deadlines,
• Must have exceptional problem-solving skills, and a positive can-do attitude; work comfortably in a group setting, be proactive and have a thirst for knowledge, and have an ability to deliver results exceeding expectations, and display composure under stress.
• Must possess outstanding communication skills necessary in the conveyance of clear, concise, and unambiguous information.
• Facilitate smooth and efficient execution of duties by brand marketing personnel and collaborating team members.
• Strong communication skills to manage interactions with internal and external partners, and in the creation of decks derived from various research and analyses of the brand marketing programs and the market environment.
• Possess necessary skills in tailoring messages that relate and resonate with different audiences.
• Ability to influence and manage relationships, establishing long-term and meaningful external connections on behalf of the business.

 

Education & Experience Required

• Bachelor's Degree Marketing, Business Administration, or related field
• Eight years of professional job-related work experience
• Four years of management experience
• Three to five years’ experience in brand marketing; previous experience working as Brand Manager at the senior level.

 

Or an equivalent combination of education and experience

 

Education & Experience Preferred

• Master’s Degree

 

Travel 

≤ 25%

 

Principal Duties & Responsibilities

• Leads brand activities and initiatives to include strategic brand planning, brand ideation, market research, financial analysis, and KPI development.
• Oversees the team’s development of brand positioning and communication strategies. • Initiates the execution of brand projects from consultation to delivery.
• Collaborates with external agencies and internal stakeholders to ensure brand consistency and timely execution of marketing initiatives through project prioritization and strategic decision making.
• Monitors and reports performance against KPIs; Identifies opportunities and concerns to drive growth and profitability.
• Manages all brand initiatives and communications and acts a primary information source for the department in relation to brand portfolios.
• Works to influence positive consumer brand experience and the business's goals through enhanced consumer acquisition and retention.
• Motivates, coaches, and develops team; provides consistent and constructive feedback to employees; trains, develops, or identifies employees’ training and resource needs; maintains employee records regarding to performance and attendance, and establishes priorities.