Product Marketing Manager

ABOUT BASETEN

Baseten provides the infrastructure, tooling, and expertise needed to bring great AI products to market - fast. Backed by top investors including IVP, Spark Capital, Greylock, and Conviction, we’re trusted by leading AI-driven innovators like Writer, Abridge, Bland, Patreon, Descript, Retool, and Zed to deliver industry-leading performance, security, and reliability for their mission-critical workloads. With our recent $75M Series C funding, we’re growing fast to make AI accessible across all products.

ABOUT THE ROLE

We are seeking an experienced Product Marketing Manager with a strong background in engaging developer audiences and delivering impactful go-to-market programs for native AI and enterprise companies. This role requires someone who is both technically savvy and strategic, with a proven track record of crafting compelling product narratives and building marketing assets that resonate with technical decision-makers.

If you’re passionate about AI infrastructure, developer engagement, and simplifying complex technologies for real-world adoption, we want to hear from you.

KEY RESPONSIBILITIES

• Positioning & Messaging: Develop clear and differentiated messaging that articulates the value of Baseten’s inference platform to developers and enterprise customers.

• Go-to-Market Strategy: Own the launch process for new features and products, collaborating closely with product, engineering, sales, and growth teams.

• Content Development: Create high-quality marketing assets, including solution briefs, white papers, technical blogs, demos, and customer case studies.

• Sales Enablement: Build resources and programs that empower our sales teams to effectively communicate Baseten’s capabilities and benefits.

• Customer Engagement: Drive initiatives targeting developers through community programs, events, webinars, and educational content.

• Market Insights: Conduct competitive and market analysis to identify trends and inform product positioning strategies.

KEY PERFORMANCE INDICATORS (KPIs)

Success in this role will be measured by your ability to:

• Deliver Product Launch Impact

  • Deliver timely and successful product launches with measurable adoption among target customers.

• Pipeline Influence

  • Increase marketing-sourced and influenced pipeline through enterprise campaigns and sales enablement.

• Content Engagement

  • Drive growth in engagement with technical content (e.g., downloads, views, shares) among developer and enterprise audiences.

• Developer Community Growth

  • Expand participation and activity in developer-focused programs (webinars, events, forums).

• Competitive Positioning

  • Improve win rates by strengthening product differentiation through messaging and positioning.

• Sales Enablement Effectiveness

  • Equip sales teams with assets and training that improve deal velocity and conversion rates.

QUALIFICATIONS

• 5–10 years of experience in product marketing, preferably in developer tools, cloud infrastructure, or SaaS.

• Proven success creating technical product marketing content and campaigns targeting developer audiences.

• Strong understanding of enterprise customer needs and experience building marketing programs for large organizations.

• Excellent written and verbal communication skills, with the ability to simplify complex concepts.

• Technically adept and comfortable working with engineeri