Marketing & Business Development Manager - Government Relations & Public Affairs, Government Contracts & Education, and Education Sector

Hogan Lovells is a leading global law firm advising clients on complex regulatory, government‑facing, and sector‑specific matters worldwide. We are seeking a Marketing & Business Development (M&BD) Manager to support and help drive growth across the Government Relations & Public Affairs (GRPA) and Government Contracts & Education (GCEd) practice areas and the Education sector.

This role is a key member of the Global Regulatory & IP M&BD team and works closely with practice leaders, partners, and M&BD colleagues to develop and execute priority business development and marketing initiatives that advance practice and sector strategy. The successful candidate will be highly organized, collaborative, and comfortable working with senior stakeholders in politically sensitive and fast‑moving areas of practice. This role requires strong “managing‑up” skills, sound judgment, and the ability to move M&BD initiatives, ranging from pitches and credentials to events to marketing campaigns, from concept through implementation with minimal supervision.

The role is global in scope, with a primary focus on U.S.‑based practices and clients, and regular coordination with colleagues in other regions.

JOB DESCRIPTION

STRATEGIC BUSINESS DEVELOPMENT, PLANNING & BUDGETING

• Support practice and sector leaders in the development, implementation, and ongoing management of business development and marketing plans aligned with firm and practice priorities.
• Develop, manage, and track M&BD budgets for supported practices and sector initiatives, in coordination with senior M&BD leadership.
• Translate strategic objectives into actionable M&BD initiatives, timelines, and deliverables, balancing priorities, resources, and budget.
• Monitor and report on plan performance, spend, and return on investment for key initiatives.
• Conduct and synthesize market, client, and competitive research to support targeting, positioning, and investment decisions.

PITCHES, PROPOSALS & STRATEGIC PURSUITS

• Manage and coordinate RFP responses, customized pitches, and business development presentations in collaboration with the Pitches & Pursuits team.
• Draft and tailor pitch content, credentials, and experience descriptions to align with client needs, practice strengths, and regulatory context.
• Support pursuit strategy development, including coordination across practices and offices where relevant.
• Coordinate directory and ranking submissions for relevant practices and sectors, ensuring accuracy, consistency, and timely delivery.

CLIENT & RELATIONSHIP DEVELOPMENT

• Work closely with partners and senior lawyers to support client development efforts, including identifying and advancing new opportunities.
• Support client targeting initiatives and preparation of client‑specific materials and briefings.
• Help embed firm client development best practices across supported practices and sector teams.
• Maintain regular engagement with lawyers to understand priorities and ensure M&BD support is aligned with business objectives.

MARKETING STRATEGY & CAMPAIGN EXECUTION

• Execute integrated marketing campaigns to support visibility and growth of the supported practices and sector.
• Manage development and upkeep of marketing collateral, credentials, pitch materials, and website content.
• Support planning and execution of client‑facing programs such as briefings, webinars, events, and association activities, including follow‑up and metrics tracking.
• Assist with development and distribution of thought leadership, client alerts, and practice content across appropriate channels.
• Support management of relationships with relevant associations and sponsorships, including coordination and tracking of spend where applicable.

INTERNAL COMMUNICATIONS & PROFILE RAISING

• Support promotion of practice and sector capabilities internally through newsletters, intranet content, and internal updates.
• Coordinate logistics and materials for practice, sector, and working‑group meetings.
• Contribute to internal reporting on M&BD activity, pipeline, and outcomes.
• Collaborate with other M&BD managers and senior team members to ensure consistency, alignment, and sharing of best practices.
• Contribute to wider M&BD projects as required.
• All members of the firm are encouraged to participate in our global Citizenship program.
• And other duties as assigned.

QUALIFICATIONS

REQUIRED SKILLS

• Strong organizational and project management skills,