Sr. Director of Marketing

We are looking for a Senior Director of Marketing to join our team! The Senior Director of Marketing is a critical leadership role responsible for developing and executing comprehensive marketing strategies that drive brand awareness, lead generation, and customer engagement within the residential construction lending sector. You will be a strategic thinker, a data-driven marketer, and a collaborative leader, directly managing a team and working closely with cross-functional teams to achieve ambitious business objectives. This role requires a blend of strategic vision, hands-on execution, and a deep understanding of the residential construction and lending landscape.

Builders Capital is the nation's leading private construction lender, providing innovative financing solutions to professional homebuilders. We are committed to empowering our clients with the capital and expertise they need to succeed in the dynamic residential construction market. We are experiencing significant growth and are seeking a strategic and results-oriented Director of Marketing to drive the marketing initiatives for our Builders Capital business line.

What You’ll Do:

Strategic Marketing Leadership:

• Develop and implement a comprehensive marketing strategy aligned with the Builders Capital business objectives and overall company goals within the construction lending sector.
• Define and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Conduct thorough market research and competitive analysis, specifically within the construction lending market, to identify opportunities and inform strategic decisions.
• Establish and monitor key performance indicators (KPIs) to measure marketing effectiveness and drive continuous improvement.

Team Management & Development:

• Build, lead, mentor, and develop a high-performing marketing team, fostering a collaborative and innovative environment.
• Delegate tasks, provide constructive feedback, and ensure team members meet individual and team goals.
• Conduct regular team meetings and performance reviews.
• Identify training and development opportunities for team members.

Brand Management & Positioning:

• Define and maintain the brand identity and positioning for Builders Capital within the broader Builders Capital brand, ensuring alignment with the residential construction lending market.
• Ensure consistent brand messaging and experience across all marketing channels.
• Develop and execute brand awareness campaigns to enhance market presence and recognition within the target sectors.

Demand Generation & Lead Management:

• Develop and execute integrated marketing campaigns to generate qualified leads and drive sales growth, specifically targeting professional homebuilders.
• Utilize a variety of marketing channels, including digital marketing, content marketing, industry events, and strategic partnerships, relevant to the construction lending industry.
• Work closely with cross-functional team members to optimize lead management and conversion.
• Work closely with the sales team to ensure lead quality and sales alignment.

Digital Marketing & Content Strategy:

• Develop and execute a robust digital marketing strategy, including SEO, SEM, social media, and email marketing, tailored to the professional homebuilder audience.
• Create and manage engaging content across various platforms to attract and retain target audiences within the construction lending sector.
• Analyze website traffic and digital marketing performance to optimize campaigns and improve ROI.

Market Analysis & Reporting:

• Provide regular reports and analysis on marketing performance, market trends, and competitive activity, with a specific focus on the residential construction lending landscape.
• Use data to inform strategic decisions and optimize marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
• 10+ years of progressive marketing experience, with a proven track record of success in a leadership role, ideally within the financial services or real estate construction sectors.
• Expertise in developing and executing integrated marketing strategies across multiple channels.
• Proficiency in digital marketing tools and platforms, including marketing automation, CRM, and analytics.
• Proven experience managing and developing a marketing team.
• Strong analytical and problem-solving skills, with a data-driven approac