Director of Strategic Communications

Job DetailsLevel: ManagementJob Location: Roxbury - Roxbury, MA 02119Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $105,000.00 - $115,000.00 SalaryJob Shift: DayJob Category: MarketingTitle: Director of Strategic Communication

Location: Roxbury, MA

Reports To: Chief of Advancement and Strategic Partnerships

Supervisees: Manager and Communication Managers

Status, FLSA Class: Full-Time/Exempt

Date Written: Update June 2025

Our Mission 

Horizons for Homeless Children is a local non-profit dedicated to improving the lives of young children experiencing homelessness in Massachusetts and helping their families succeed by providing high-quality early education, opportunities for play, and comprehensive family support services. To support our mission, we also advocate on behalf of young children, train educators and human services providers, and provide research on the impact of early education on homeless children. 

Summary of Position

Horizons for Homeless Children seeks a visionary and strategic Director of Strategic Communications to lead brand, communications, and digital growth strategies in support of our mission. This senior leader will set the strategic direction for marketing and communications, strengthen Horizons’ statewide and national profile, and drive measurable growth in awareness, engagement, and philanthropy.

The Director will serve as a key thought partner to organizational leadership, advancing data-informed storytelling, innovative marketing approaches, and integrated communications strategies that expand Horizons’ reach, influence, and impact. This role emphasizes leadership, strategy, and performance management over tactical execution, with a focus on building scalable systems, developing talent, and delivering results through high-performing teams and partners.

Core Responsibilities

Institutional Awareness & Strategic Marketing Leadership (30%)

Set and execute a comprehensive, multi-channel brand and communications strategy that elevates Horizons’ mission, reputation, and visibility across Massachusetts and beyond.
Lead the development of a data-driven storytelling framework that strengthens donor engagement, public awareness, and institutional credibility.
Champion the strategic adoption of emerging technologies, including AI-powered marketing tools, analytics platforms, and digital innovation, to enhance performance, efficiency, and impact.
Establish and steward a consistent organizational voice and brand platform across all communications and engagement channels.
Partner with executive leadership to position Horizons as a thought leader in early childhood development, homelessness, and nonprofit innovation at regional and national levels.
Oversee strategic alignment of marketing and communications with fundraising, programs, and external relations to ensure integrated institutional messaging.
Guide public relations strategy and external partnerships to enhance Horizons’ profile, influence, and brand reputation.

Digital Engagement, Fundraising Strategy & Growth (50%)

Develop and lead an integrated digital engagement and fundraising strategy that drives audience growth and engagement, mission connection, and philanthropic conversion.
Establish and monitor enterprise KPIs related to increases in organic traffic, user engagement, donor acquisition, retention, and revenue growth.
Provide strategic oversight of data analytics, reporting, and performance management to inform decision-making and continuous improvement.
Direct long-term planning for audience segmentation, engagement pathways, and donor journeys across digital and traditional channels.
Ensure digital and direct response strategies are aligned with organizational revenue goals and long-term sustainability.
Continuously assess the external landscape for emerging trends, innovations, and best practices to inform Horizons’ growth strategy.

Leadership, Management & Organizational Oversight (20%)

Lead, mentor, and develop a high-performing marketing and communications team, fostering a culture of innovation, accountability, and excellence.
Provide strategic oversight of departmental operations, resources, and infrastructure to support scalability and long-term impact.
Direct budget strategy and investment allocation to maximize ROI, balancing performance optimization with innovation and experimentation.
Develop and oversee the department’s annual operating plan, performance goals, and long-range strategy.
Deliver regular executive-level reporting on outcomes, insights, trends, and strategic recommendations.

Workspace   

This is a 40-hour, full-time, onsite position. You will work 4 days on site and 1 day remote. The work you will perform is largely sedentary, taking place at a desk or cubicle, in an office setting, working alongside others. There is a large staff room with indoor and outdoor space for br