Founding Account Executive - SEA Region

Join our AI platform as the first Account Executive for Southeast Asia and play a pivotal role in our international expansion. You'll be responsible for establishing our presence in one of the world's fastest-growing tech markets while building the foundation for our regional sales operations.

About Our Company:

• Expanding into SEA as part of our global growth strategy. Currently we serve apps like Kredivo, FinAccel, Cermati, Indodana and more.

• Proven track record as an enterprise-grade app personalisation platform

This is a unique opportunity to be the architect of our SEA market entry while working directly with leadership to shape our regional strategy.

About This Role

As our first AE in SEA, you'll wear multiple hats - from individual contributor driving revenue to market development strategist building our regional presence. You'll work closely with our global sales and product teams while having autonomy to adapt our approach for the local market.

Key Challenges You'll Solve:

• Market Entry Execution - Establish our presence and credibility in the SEA market

• Cultural Adaptation - Tailor our sales approach to local business practices and decision-making processes

• Pipeline Development - Build a robust pipeline from ground zero in a new geographic market

• Regional Intelligence - Provide market insights to inform product and strategy decisions

Outcomes Expected

Q1 Objectives: Build foundation and deliver $10K+ new MRR (~1-2 new logos)

Q2 Objectives: Scale momentum and deliver $20K+ new MRR (~4-5 new logos)

Year 1 Objectives: Establish market presence with $600K+ new ARR (~15-20 new logos) and build scalable processes for team expansion

Responsibilities

Sales Execution & Revenue Generation

• Own the complete sales cycle from prospecting to close for enterprise accounts ($25K-$100K+ ACV)

• Build and manage a pipeline of qualified opportunities across SEA markets

• Conduct product demonstrations and pilot programs with prospects

• Negotiate contracts and drive deals to closure

• Achieve quarterly and annual revenue targets

Market Development & Strategy

• Identify and prioritize target segments and accounts within SEA

• Develop market-specific messaging and positioning strategies

• Build relationships with key industry players, partners, and influencers

• Provide regular market intelligence and competitive insights to global team

• Adapt sales processes and materials for local market needs

Process & Foundation Building

• Establish best practices for SEA market approach and document learnings

• Create scalable processes and frameworks for future team expansion

• Build local partner network and ecosystem relationships

• Collaborate with marketing on regional demand generation strategies

Requirements

Professional Experience

• 2+ years of B2B sales experience with enterprise/mid-market accounts, preferably in AI/SaaS/technology

• Proven track record of consistently achieving sales targets (40K$+ ACV)

• SEA market experience - deep understanding of business culture and decision-making processes across Singapore, Malaysia, Thailand, Indonesia, Philippines, and Vietnam

• Startup or scale-up experience preferred, comfortable with ambiguity and building from ground up

Market & Cultural Expertise

• Native-level proficiency in English; additional SEA languages (Mandarin, Bahasa, Thai) highly valued

• Deep network in SEA tech/business ecosystem

• Cultural intelligence and ability to navigate diverse business practices across the region

• Travel flexibility - willing to travel 30-40% across SEA markets

Core Competencies

Revenue Hunter

• Proven ability to generate new business and exceed quotas consistently

• Competitive mindset with relentless focus on results

• Strong prospecting skills and ability to build pipeline from scratch

• Experience with complex, consultative sales cycles

Market Pioneer

• Comfortable with ambiguity and building in uncharted territory

• St