Director of Communications and New Media, Sotheby’s France

<p><strong>ABOUT SOTHEBY'S</strong></p> <p>Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Synonymous with innovation, Sotheby’s promotes access, connoisseurship and preservation of fine art and rare objects through auctions, private sales and retail locations. Our trusted global marketplace is supported by a network of specialists spanning 40 countries and 50 categories, which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Interiors, among many others.</p> <p> </p><p><strong>THE ROLE</strong></p> <p>Sotheby’s is looking for an experienced Head of Communications for France and Monaco who will identify and develop new ways to galvanise existing clients and broaden its universe of new collectors in the fields of fine art and luxury. </p> <p>In this senior position within Sotheby's global Communications team, the successful candidate will play a key role in shaping the perception of Sotheby’s business both in France and internationally, devising impactful, innovative campaigns, and working in tandem with both the international communications and marketing teams to ensure Sotheby's is presented in an interesting, consistent and creative and impactful way.</p> <p>Under the direction of Head of Communications, EMMEA, the successful candidate will work closely with the business leads throughout Sotheby’s France, including Chairmen, Heads of Departments and the Marketing Team to develop 360 communications strategies to meet the needs of the business. They will develop a new integrated PR playbook to create additional touchpoints to the Sotheby’s brand using media relations, branded content, events, podcasts, social, brand partnerships and conferences to build fully rounded campaigns.</p> <p><strong>RESPONSIBILITIES</strong></p> <ul> <li>Amplifying and shaping the profile of Sotheby's business in France.</li> <li>Taking a lead role in devising and executing Sotheby’s communications strategy for France; the candidate will also be a key decision maker and active participant in the team's global communications strategy.</li> <li>Supporting the new global sales and marketing calendar with end-to-end communications strategies with an emphasis on digital and a new playbook to maximize reach and awareness</li> <li>Key to success will be:</li> <li>The ability to deliver a strategic plan for the France region that maps to communications objectives set by the CCO, has measurable goals and is linked to commercial results</li> <li>Ability to partner with Sotheby's leadership, specialist and communications teams in order to ensure internal alignment and collaboration around strategy and positioning</li> <li>Fostering of close working relationship with Sotheby's leadership team in France to understand and realize their goals</li> <li>Ability to effectively manage and train Sotheby's communications team in France</li> <li>Careful scrutiny and analysis of Sotheby's results and activities in order to ensure they are presented to the media in the best possible way.</li> <li>Skill in devising messaging and briefing notes for spokespeople in the company</li> <li>Efficiency in keeping relevant data is kept up to date, ability to analyse relevant internal and external data (on the market, Sotheby’s competitors.)</li> <li>Ability to develop and deliver integrated communications programmes across both traditional and new media aligned with corporate and regional business goals</li> <li>Ability to up-level consignment proposals and pitches with creative press, influencers and social executives to help win new business </li> <li>Innovative approach to specialist profile building to showcase in-house expertise</li> <li>Ability to work with relevant new outlets and writers outside of the traditional art press and to grow Sotheby’s share of voice in relevant new media </li> <li>Ability to bring innovative ideas to the table, introducing, for example, novel announcement and campaign strategies</li> <li>Readiness to work closely with Sotheby’s social media team, ensuring campaigns are fully integrated across the full complement of Sotheby’s social media platforms</li> <li>Success in building and nurturing relationships with media across France in order to drive a cohesive image of the brand</li> <li>Careful monitoring of Sotheby’s communications strategy performance and providing analysis</li> <li>Active participation in pitches for new property, along with the ability to devise compelling, business-winning PR strategies for proposals</li> </ul> <p><strong>IDEAL EXPERIENCE &amp; COMPETENCIES</strong></p> <ul> <li>Excellent knowledge of the media landscape in France</li> <li>Proven management skills</li> <li>Attention to detail and organizational skills</li> <li>Ability to communicate effectively with all levels of Sotheby’s community, and externally</li> <li>Strong sense of team spirit and collaboration</li> <li>Strong network