VP of Enterprise Sales & Marketing

Hello. Is it YOU we’re looking for? 
Cozy greetings from the Mysa team! We’re a company founded on people-first culture, fueled by our mission to lead the global shift toward electrification. Through the creation of life-simplifying smart HVAC controls for homes and businesses, we’re helping our customers save energy, money, and the planet we share.
We are looking to fill a VP of Enterprise Sales & Marketing role for our Commercial - Mysa HQ Team remotely across Canada or the United States. Our Mysa HQ division provides Energy Management Systems (EMS) tailored for multi-site retail, restaurant chains, franchises, and professional service businesses. 
As the VP of Enterprise Sales & Marketing, you will spearhead our enterprise sales and marketing efforts for the B2B SaaS business line. Reporting directly to the CEO, you will set strategic direction, cultivate high-level client relationships, and deliver on aggressive growth targets. You will be responsible for defining and executing comprehensive sales strategies, leading a dynamic team, and ensuring seamless integration of sales and marketing initiatives to attract and close deals with franchisees and major retailers.

Role Overview:

• Strategic Planning & Execution:
• Develop and implement integrated sales and marketing strategies for the B2B SaaS business line.
• Define revenue targets, budget allocations, and performance metrics in collaboration with the CEO and executive leadership.


• Sales & Marketing Leadership:
• Oversee and mentor cross-functional teams responsible for driving enterprise sales and executing marketing campaigns.
• Establish sales methodologies and marketing initiatives to optimize lead generation, client engagement, and deal closing.


• Client Relationship Management:
• Build and maintain relationships with high-level decision makers at enterprise clients, including major franchises and multi-site organizations.
• Act as the primary point of contact for enterprise clients, addressing their unique business needs with tailored solutions.


• Performance Monitoring & Reporting:
• Track, analyze, and report on sales and marketing performance, adjusting strategies as necessary to meet targets.
• Provide regular updates and strategic insights to the CEO and senior leadership on market trends and campaign effectiveness.


• Cross-Functional Collaboration:
• Collaborate with product development and customer success teams to ensure alignment between market needs and product offerings.
• Coordinate integrated sales and marketing efforts to enhance brand presence and drive sustainable revenue growth.

Your Star Qualities:

• Experience & Background:
• 15+ years in a senior sales & marketing leadership role, with a strong focus on B2B SaaS, ideally within the tech or energy management sectors.
• Proven track record of scaling revenue in an early-stage startup or high-growth environment, ideally targeting enterprise or multi-site clients.
• Entrepreneurial spirit, thriving in a fast-paced, scaling environment with ambiguity


• Leadership & Management Skills:
• Experience building and managing sales and marketing teams, with a hands-on approach to hiring, coaching, and performance management.
• Strategic thinker with experience in setting clear objectives and driving teams to meet or exceed ambitious revenue targets.


• Client Engagement Expertise:
• Extensive experience in managing relationships with enterprise-level clients, including franchises and multi-site organizations.
• Exceptional communication and negotiation skills, with a proven ability to influence C-level executives who control the budgets and make the procurement decisions.


• Technical & Analytical Proficiency:
• Strong understanding and use of CRM systems, sales analytics, and digital marketing tools to facilitate data-driven decision-making.
• Ability to synthesize complex market data into actionable business strategies.

More About Mysa
Since entering the North American market in 2018, our thoughtfully-designed-in-Canada smart thermostats for electric heating or cooling have been warmly welcomed into customers’ homes and hearts, garnering  thousands of 5-star reviews.
Recognized as a leading employer in the booming Canadian tech sector, we were named the 2022 Tech Company of the Year by Tech NL, and have been recognized as one of Atlantic Canada’s Top Employers for multiple years.
By creating innovative smart home tech to help our now-global customer base use their home and business