Sr. Director, Client Strategy & Engagement

The Senior Director, Client Strategy & Experience is a senior program leader responsible for designing the channel and marketing programs that connect brand vision, platform capabilities, and local activation into measurable outcomes for our clients. This role brings a deep command of program design - spanning co-op program development, loyalty strategy, marketing and operational playbooks, marketing plans, and partner communication frameworks - and is grounded in an understanding of client data, industry trends, and emerging best practices. The Senior Director operates as both a strategic thinker and a hands-on practitioner, translating insights into recommendations that drive meaningful impact at the brand, partner, and local level.

What You'll Do 

Channel & Marketing Program Design 

• Design and develop comprehensive channel and marketing programs that bridge brand strategy, platform capabilities, and local market activation including, but not limited to, co-op programs, loyalty initiatives, marketing plans, and partner communication strategies 

• Build structured marketing and operational playbooks and program frameworks that enable consistent, scalable execution across diverse client and partner ecosystems 

• Ensure all program design is rooted in measurable outcomes defining clear KPIs, performance benchmarks, and success metrics that tie program activity to business results 

• Balance brand compliance with local market flexibility, designing program structures that empower local users while maintaining brand integrity across the ecosystem 

 

Data-Informed Strategy & Market Intelligence 

• Leverage historical performance data and trends across the client portfolio to identify patterns, surface insights, and inform strategic recommendations 

• Monitor and synthesize industry trends, emerging best practices, and marketing innovations to ensure our program and platform approach remains competitive, relevant, and forward-looking 

• Develop and maintain a point of view on what is working across program types, translating those findings into actionable guidance for clients and internal stakeholders 

• Apply a test-and-learn mindset to program design, using data and industry insights to refine approaches and continuously improve outcomes across the client set 

 

Client Collaboration & Program Delivery 

• Serve as a trusted strategic advisor to client stakeholders on all aspects of channel and marketing program design, bringing structured thinking and informed recommendations to every engagement 

• Present program strategies, recommendations, and performance insights to client teams in a clear, compelling, and actionable manner 

• Collaborate cross-functionally with Client Partnership, Delivery, Analytics, and Platform teams to ensure program strategies are executable, well-supported, and aligned to broader account objectives 

• Adapt program strategies to the unique needs, structures, and maturity levels of each client while maintaining a consistent strategic framework 

 

Growth Enablement & Thought Leadership 

• Partner with Client Partnership to identify growth opportunities within existing accounts contributing strategic POVs, program concepts, and thought leadership that elevate client conversations and unlock incremental revenue 

• Shape proposals and new business narratives by bringing program design expertise and a data-backed perspective on what drives results for brands operating at the local level 

• Contribute to the development of the broader strategy practice by sharing frameworks, program innovations, a