Senior Vice President of Sales & Marketing- Home Care Hospice

About KeystoneCare

KeystoneCare is a leading nonprofit provider of home health, hospice, and palliative care services. We are committed to delivering compassionate, patient-centered care that honors dignity, comfort, and choice. Our team partners with healthcare organizations, families, and communities across the region to ensure seamless access to high-quality services.

Position Overview

KeystoneCare is seeking an experienced and mission-driven Senior Vice President of Sales & Marketing to lead our clinical outreach, sales, and marketing operations. This executive leader will oversee a multidisciplinary team, strengthen referral partnerships across five counties, and drive strategic growth initiatives that expand access to care.

The ideal candidate is a seasoned healthcare professional with strong leadership abilities, deep clinical understanding, and a passion for supporting patients and families during critical moments of care.

Requirements

Key Responsibilities

Leadership & Strategy

• Direct the Sales and Marketing division, including  Clinical Liaisons and Account Executives.
• Develop and execute strategic plans to support organizational growth and enhance service delivery.
• Partner with senior leadership on cross-functional initiatives, quality improvement, and program development.

Business Development & Partnerships

• Build, manage, and expand referral relationships with hospitals, physician groups, assisted living facilities, skilled nursing facilities, case managers, and healthcare executives.
• Represent KeystoneCare in strategic meetings, presentations, and community partnerships.
• Identify emerging opportunities to strengthen market presence and expand service reach.

Patient & Family Support

• Ensure seamless care coordination by collaborating with individuals, families, and care management professionals.
• Guide staff in providing compassionate assistance with care decision-making and access to services.
• Uphold KeystoneCare’s commitment to empathy, responsiveness, and clinical excellence.

Clinical Expertise & Education

• Serve as a subject matter expert in hospice and palliative care, home healthcare, private duty homecare, pain management, advanced care planning, and end-of-life support.
• Deliver educational sessions and presentations for healthcare partners, community groups, and internal teams.
• Maintain clinical insight to inform program development and staff support.

Operational Oversight

• Drive departmental performance, ensuring compliance with regulatory standards and organizational policies.
• Coach, mentor, and develop team members to promote high engagement and professional growth.
• Drive strategic utilization of the agency’s CRM platform to ensure accurate, timely data entry, optimize workflows, and enable actionable insights for sales and marketing performance.
• Leverage CRM analytics and market intelligence data to identify referral trends, forecast growth opportunities, and inform targeted marketing strategies aligned with organizational goals.
• Establish data-driven decision-making practices by coaching the team on effective use of CRM tools, reporting dashboards, and competitive intelligence to maximize referral generation and market share.

Qualifications

• Registered Nurse (RN) with a BSN or other advanced clinical degree or business degree 
• Proven track record of driving sustainable growth in a sales leadership capacity, including achieving or exceeding revenue and referral targets through strategic planning, team development, and market expansion initiatives.
• Demonstrated leadership experience within hospice, palliative care, home health, or related healthcare sectors.
• Proven ability to lead multidisciplinary teams and manage outreach or business development functions.
• Exceptional communication, relationship-building, and problem-solving skills.
• Ability to collaborate with healthcare leaders, clinical staff, patients, and families.

Benefits

• Accrued Paid Time Off
• Paid Holidays
• Medical, Dental, Vision, and Aflac plans available
• $25K Company Paid Life Insurance Policy
• Retirement plan with discretionary employer match