Senior Director, Marketing Strategy and Operations

Department

Booth Marketing and Communications

About the Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:
-an unmatched faculty.
-degree and open enrollment programs offered on three continents.
-a global body of nearly 56,000 accomplished alumni.
-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment. For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary

The Senior Director, Marketing Strategy and Operations is a visionary leader responsible for driving the strategic direction, operational governance, and excellence for the marketing function across the organization. This role champions cross-departmental collaboration, harnesses AI-powered tools for campaign optimization and workflow automation, and advocates for the adoption of advanced processes and technologies to deliver measurable outcomes. This leader will ensure our MarTech stack, automation, attribution, and digital properties operate as a cohesive, data-driven growth system, while pushing the frontier on how AI elevates marketing performance.

Serving as a trusted advisor to executive leadership, the Senior Director, Marketing Strategy and Operations aligns integrated marketing strategies with institutional priorities, ensuring resource efficiency and best-in-class execution. Working in close partnership with the Chief Marketing Officer (CMO) and, at times, on behalf of the CMO, the Senior Director, Marketing Strategy and Operations helps shape and codify departmental strategy, institutional structure, budget stewardship, and operational effectiveness. Through relentless innovation and the integration of cutting-edge technology and best practices, the Senior Director, Marketing Strategy and Operations ensures scalable operations, sustained high performance, and maximized marketing impact and audience engagement for Chicago Booth.

Responsibilities

• Drives long-term strategic direction, governance, and execution framework for marketing operations and insights across the organization.
• Champions integration and collaboration across departments to architect growth, partnerships, and cohesive execution of strategic initiatives.
• Leads adoption of AI-powered tools and automation in marketing workflows, enhancing campaign optimization, personalization, lead scoring, and analytics.
• Serves as a trusted advisor to senior leadership, developing integrated marketing and business strategies aligned to school-wide priorities.
• Partners with the CMO to shape departmental strategy, structure, budget stewardship, operational effectiveness, and performance measurement.
• Represents and advocates for the marketing organization globally, influencing decision-making with diverse stakeholder groups across campuses and programs.
• Oversees development, and integration of advanced data infrastructure and analytics frameworks in partnership with IT, data governance leaders, and a network of data stewards and professionals across the school.
• Directs research and strategic insights initiatives, managing analytics, rankings, surveys, faculty research, and business intelligence programs.
• Provides strategic direction for dashboards and predictive modeling, empowering leadership with real-time insights and key performance metrics.
• Drives innovation and operational excellence by standardizing processes, ensuring scalability, compliance, risk mitigation, and sustaining high performance.
• Develops departmental priorities and allocates resources and determines proje