Senior US Social Media Specialist

Change.org is searching for a Senior US Social Media Specialist to join our U.S.-based social media team. 

We’re looking for someone to join a small team within the U.S. Marketing and Communications team, working on building and developing Change.org’s brand on social media. Do you have an eye for compelling and powerful visuals? Are you someone who can create high-performing content at a fast pace? Join us, and help us tell the story of the thousands of people who start petitions on Change.org every day.

A bit about Change.org: we’re a social impact business (a public benefit company), and the world's largest social change platform, with 100 million monthly users, over 50,000 campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour. 

You will report to our U.S. Senior Communications Manager and be a key member of our Marketing and Communications team.

Key Outcomes:

• Create high-performing content about the Change.org brand and petitions on our site, and distribute the content effectively through social media.
• Directly contribute to rigorous goals around impressions and channel growth. 
• Be on top of compelling issues, news stories, and trends to identify the right moment to elevate campaigns through social. Use these moments drive brand awareness and campaign impact . 
• Maintain established relationships with influencers, and continually build new relationships that introduce Change.org to diverse communities. 
• Support the US team to standardize social media practices, including content templates, style guides, etc. 
• Rigorously engage with data to learn, iterate, and improve content performance.

The most important skills and capabilities for the role are:

• Extensive experience creating high-performing video and visual content for social media platforms.
• Proven track record of engaging and growing audiences across platforms, especially Tiktok and Instagram. 
• Existing relationships with influencers (paid and unpaid) that will help drive Change.org engagement goals; ability to quickly form new relationships and guide others to do the same. 
• Strong social listening skills and the ability to act quickly on learnings. 
• A good understanding of the US news landscape, particularly including coverage and trends around social justice, economic, political and environmental issues.
• Willingness to work across difference, including providing support to policy-compliant campaigns that you may not agree with but align with Change.org’s commitment to being an open platform.

Culture Alignment:

• Deliver Results: It is essential that this individual has the skill set to provide social expertise to the US team, perform against rigorous goals, and can help the team learn.
• Focused and Fast: This role must be responsive to social trends, a high volume of petition content, and able to pivot as we learn what works in this new strategy.
• Connected and Fun: This is an important value on the US team – we’d love a new hire who is a team player and values a connected work culture. 

Target Experience:

• 4-6 years of experience working with social media, with a proven track record of growing social followings and increasing engagement with a brand.
• Previous experience working directly with influencers to expand brand recognition and affinity. 

We’re looking for a Senior Social Media Specialist but are also open to hiring a Social Media Specialist.

Interested? Great! Here's what you should know:

This is a full time remote role based in the United States. We’re currently able to support employees based in the following US locations: AZ, CA, CT, FL, GA, IL, MD, MA, MO, NV, NJ, NY, NC, OR, PA, RI, TX, UT, VA, WA, DC, and WI. 

Change.org is a global company, and salaries are adjusted for cost of labor in each location. For example, the annual salary of a Senior Social Media Specialist is $124,000 in New York and San Francisco; $117,500 in Austin, Boston, LA, Seattle, DC; and $105,000 in all other US locations. The annual salary of a Social Media Specialist is $95,000 in New York and San Francisco; $90,500 in Austin, Boston, LA, Seattle, DC; and $81,000 in all other US locations.

Benefits and perks also vary based on location. We typically offer a fully remote workforce, 100% employer-paid health plan options, life insurance, unlimited PTO, and 18 weeks of parental leave. 

We anticipate moving quickly and our evaluation process is as follows:

• Initial screen (30 minutes)
• Take home tas