Director, Acquisition Marketing

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JOIN US ON OUR MISSION TO BECOME THE #1 RETAIL TRADING PLATFORM IN THE WORLD

Welcome to the dynamic world of NinjaTrader! As an industry-leading trading platform and futures broker, we're on a mission to empower traders to take control of their financial destiny. How do we do it? We provide cutting-edge products and services that enhance the trading journey. Whether a seasoned pro or just starting out, NinjaTrader equips traders with award-winning software and brokerage services to navigate the world's leading financial markets with confidence.  

Our growth story is nothing short of exhilarating. Over the last 20 years, NinjaTrader has been dedicated to understanding and supporting traders on their journey toward trading triumph. In the last five years alone, our user base has grown by 400% to over 1.9 million users and we have become the number one rated futures brokerage worldwide. 

But we're not stopping there. We're constantly evolving, pushing boundaries, and modernizing the futures industry. Our commitment to innovation means users will always have access to dynamic tools, real-time support, and a community of like-minded traders.  

So, why work at NinjaTrader? Here, you're not just part of a team; you're part of a movement. We empower employees to reach new heights in their careers by providing a dynamic culture focused on social connection, professional development, and employee recognition initiatives. Sounds too good to be true? Take it from our employees. 

Join us as we redefine what's possible in trading, advocate for our customers, and continue our journey toward becoming the world's top retail-focused trading platform in the world.  

What you’ll do:

As Director, Acquisition Marketing at NinjaTrader, you will lead a high-performance acquisition engine and be at the tip of the spear for efficient core growth. You will manage and mentor a team, drive existing channels, and develop new ones. This is a highly impactful role where you will be key to delivering ongoing customer expansion and bottom-line results. 

 In this role you will: 

• Oversee paid channels to build a diversified, efficient, scalable, and high-performing B2C growth engine
• Oversee a robust channel mix including Digital, Mobile, Social, Partner, and Affiliate channels
• Own execution of paid marketing support for product launches, competitions, promotions, and other major company initiatives
• Manage a large budget and ensure Growth Marketing hits acquisition targets with deep fluency in CPA, CAC, and LTV
• Optimize marketing mix using marginal CAC analysis
• Use marketing results, market trends, competitive intelligence, and user insights to inform sharp, data-driven decisions
• Foster a culture of rigorous experimentation
• Manage a high-performing marketing team and external agencies by providing strategic guidance, coaching, and clear accountability
• Ensure Growth Marketing has strong relationships with key platform and vendor partners while staying abreast of new ideas, developing tactics, and emerging technologies 

 What you’ll need: 

• 10 years of experience in growth or performance marketing roles, ideally in D2C subscription-based or fintech businesses
• Highly analytical and data-driven
• Proven track record of scaling customer acquisition programs with strong unit economics
• Proven ability to leverage data to drive measurable results and track accountabilities to ensure desired outcomes and ROI