Senior Media Planner

Company Description

EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.    

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.     

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.    

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.    

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.     

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.  

Job Description

WHAT DOES A SENIOR MEDIA PLANNER DO?

As the ideal candidate, you will have a solid foundation in media planning and buying with a focus on executing media strategies and ensuring seamless campaign delivery. You’ll support the Media Supervisor in developing HCP and/or DTC tactical media plans, providing insights, and assisting in the management of media campaigns from start to finish. You will also collaborate with internal teams, media partners, and clients to ensure alignment and optimization of campaigns across digital and offline media channels.

In this role, you will focus on direct buys across both online (e.g., Digital Direct, OTT/CTV, Audio, Podcasting) and offline/non-digital (e.g., Linear TV, OOH, Print, POC) media channels. You will be responsible for executing the media strategy and ensuring campaigns are launched, optimized, and reporting effectively. Your expertise with tools like Prisma and research platforms will ensure accurate media planning and campaign execution.

You thrive in a fast-paced environment, managing multiple projects and deadlines while maintaining a collaborative and detail-oriented approach.

RESPONSIBILITIES:

Planning Responsibilities:

• Assist in the media planning kick-off, helping ensure media objectives are clear and aligned with client goals.
• Stay informed about marketplace trends and competitive insights to contribute to planning decisions.
• Utilize Eversana Intouch’s suite of planning, evaluation, and buying tools for competitive landscape analysis, target digital consumption, and media plan development.
• Support the development and articulation of media strategies, including media channel mix, budget allocation, and rationale.
• Collaborate with subject-matter experts to ensure media strategies are aligned across all platforms.
• Help coordinate the creation and presentation of media strategies and plans to clients.
• Participate in weekly status meetings and help manage status documents.
• Assist internal teams (e.g programmatic/paid search/paid social) with the understanding of client needs and deliverables

Buying Responsibilities:

• Support the RFP process by assisting in ranking proposals and contributing to vendor negotiations and media partner selection.
• Oversee the day-to-day implementation, optimization, and reconciliation of campaigns, ensuring alignment with client goals.
• Help manage accurate budget tracking, media buys, and reconciliation to optimize spend across channels.
• Review and ensure the accuracy of media activation documentation, including media campaign setup in Prisma.
• Guide Junior Planners and other team members in developing accurate traffic sheets and media buys.
• Coordinate trafficking, manage creative ass