Director, HCP Brand Strategy

Company Description

Publicis New York is a full-service communications agency with a focus on creating culturally relevant consumer platforms in broadcast, digital advertising, web development, social, CRM and experiential channels.  Our healthcare team has over twenty years of growing leading healthcare brands across a broad range of categories including vaccines, immunology, women’s health, food/nutrition and oncology.  We have a passion for uncovering the cultural opportunity for every health brand and we bring insights from our diverse client roster, including P&G, Citi, Walmart, Nestle, Abbott, L’Oreal, T-Mobile, to our health brands.   

As part of the Publicis agency network, we strive to “Lead the Change” for our client’s businesses and be their preferred creative partners in their marketing transformations.  We believe that change has become the defining characteristic in today’s business environment. Creating leading strategies and powerful ideas that allow our clients’ brands to become unique, irreplaceable, in control and ahead is our purpose. You have to lead the change, if you don’t want to be led by change. Are you ready to lead the change? 

Job Description

The HCP Brand Strategist is an expert in setting vision, unearthing transformational insights and crystallizing a strategic roadmap to engage and influence HCP adoption of a particular wellness, pharmaceutical or medical device brand. The strategist designs, coordinates, and leverages various market research and data analysis techniques to guide the brand planning process and inspire creative ideas. He/she is especially skilled in creative storytelling and making dense, complex topics easy to understand – the art of science. Lastly, the HCP Brand Strategist has a deep understanding of the client’s business drivers; and brings a solid POV to prioritize and solve brand challenges. 

Core competencies

Market Research

• Market trends and gap analyses
• Customer awareness, trial, and usage
• Competitor promotional audits
• Brand equity and message impact
• Creative concept and message testing
• Qual discussion guide development
• Quant survey design

Brand Planning

• Situation analysis (5Cs)
• Planning workshops (design and facilitation)
• Target audience personas
• Customer journey mapping
• Launch playbooks

Creative Strategy

• Product positioning and brand architecture
• Creative brief writing
• Messaging and content strategy
• Omnichannel programmatic design

Qualifications

Qualifications

• BA/BS Degree (a graduate degree in relevant area is a plus)  
• 4-5 years market research, strategy and/or planning experience  
• Strong familiarity and understanding of the pharma and/or medical device sectors of healthcare
• Strategic/big picture thinker. Ability to problem-solve and work within a team environment  
• Exceptional writing, communication and presentation skills  
• Proven ability to successfully work guide senior-level clients and internal agency teams  

Additional Information

Compensation Range: $98,500 - $165,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application window for this job posting will end 04/01/2024.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.

All of your information will be kept confidential according to EEO guidelines. 

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