Manager, Global Growth Marketing

ABOUT THE ROLE 

Peloton is looking for a Manager, Global Growth Marketing, who will be responsible for supporting key initiatives to drive the next wave of growth for the Peloton business. In this role, you are responsible for supporting marketing strategies geared towards growth, as well as leading marketing initiatives that drive awareness and conversion across the entire Connected Fitness Portfolio and the Peloton App. This role will have a heightened focus on the Peloton App and accelerating growth via promotional strategies in the multiple tiers of the App business. This role will report into the Senior Manager, Global Growth Marketing and will work with cross-functional marketing teams (Brand marketing, Integrated marketing, Lifecycle, Digital media, Social marketing, etc.) to develop strong marketing channel plans to bring to life growth strategies. Another key area of focus will be prioritizing marketing messages on the Peloton website homepage. Being able to balance creative representation of key campaigns with strong performance objectives is required. 

The ideal candidate is curious and eager to learn. The candidate must employ a test and learn mentality and be willing to dive into varying, often divergent projects. Strong communication skills, great cross-functional relationships and a team mentality are critical. The candidate should also have a baseline understanding of subscription businesses and key metrics that drive growth. Strong excel and data analysis skills are a plus. 

YOUR DAILY IMPACT AT PELOTON 

• Support the strategy and execution of the annual promotion process for the Connected Fitness and App businesses; ensure the plans are complementary with subscription growth as the primary goal 
• Develop a deep understanding of the competitive set, as well as industry-leading brands, and identify growth areas for Peloton to pursue 
• Active competitor research in the App space to identify new performance trends; deep understanding of promotional mechanics to drive rapid App growth across the different membership tiers 
• Assist in post-campaign assessments to codify learnings for future promotions and initiatives; develop and maintain archive of promotions and performance over time 
• Partner with eComm to manage the Peloton web homepage; own the planning, cross-functional alignment and monthly performance reporting of the homepage
• Build marketing plans targeted to specific audiences including students, teachers, medical, first responders and military personnel; identify key moments to amplify marketing to these audiences 

YOU BRING TO PELOTON 

• 4+ years of work experience in a related role; experience in a product marketing, brand marketing or other marketing role; consulting or strategy background also a plus 
• Bachelor's Degree required 
• Experience with marketing teams in innovative, fast-paced and customer-centric environments 
• Experience executing global projects with many stakeholders 
• Subscription experience, particularly in app-based business a plus 
• Strong understanding of e-commerce platforms, paid advertising/media, and building cross-functional marketing plans 
• Familiarity with both acquisition and engagement data; ability to take data and turn into insights to inform future plans 
• Organized, detail-oriented; able to centralize information and plans in a place that can be digested and self-served 
• Willing to build new processes with cross-functional inputs; pressure-test processes and evolve them over time 
• Team player, willing to work with different cross-functional teams in the business

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The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including: - Medical, dental and vision insurance - Generous paid time off policy - Short-term and long-term disability - Access to mental health services - 401k, tuition reimbursement and student loan paydown plans - Employee Stock Purchase Plan - Fertility and adoption support and up to 18 weeks of paid parental leave  - Child care and family care discounts - Free access to Peloton Digita