Group Director, Growth Analytics

<p><strong>Position Overview</strong></p> <p>Your role is to run Client Solutions, Analytics for a select group of clients. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and mentoring the team managing all deliverables for these clients.</p> <p><strong>Responsibilities</strong></p> <ul> <li>Development of client-specific measurement plans</li> <li>Manage the outputs of day-to-day requirements and workflow of the client as it relates to Business Intelligence &amp; Accountability</li> <li>Responsible for presentation of research and analytics to client, with support from your team, with focus on recommendations and actionable insights</li> <li>Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution. Provide research vendor POVs, selection and RFPs, as appropriate</li> <li>Responsible for the management and training of Business Intelligence &amp; Accountability team in media math and analytics fundamentals</li> <li>Responsible for the best practice application of analytics approach</li> <li>Ensure Ad Ops processes are aligned with client needs</li> <li>Proactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships.</li> <li>Work with Client Advice &amp; Management to identify opportunities to better support client needs and contribute to new business as required</li> </ul> <p><strong>&nbsp;</strong></p> <p><strong>Required Skills and Experience</strong></p> <ul> <li>Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs and be able to articulate a clear POV against each.</li> <li>Strong knowledge of digital marketing technologies, including DCM, Sizmek, Google Analytics, IAS, etc.</li> <li>Knowledge of Tableau &amp; SharePoint or any other dashboard &amp; data visualization tools</li> <li>Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure.</li> <li>Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors.</li> </ul> <p><strong>&nbsp;</strong></p> <p><strong>Desired Skills and Experience </strong></p> <ul> <li>15+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content); 8+ years of management experience ideal</li> <li>Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated