VP, Strategy

Salary $140,000 - $180,000

Welcome to The Marketing Practice. We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 400 B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards.

We thrive on identifying, recruiting, and nurturing talents and you're next on our list! We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft. 

What we are looking for

We’re looking for a world-class B2B Strategist to make our US Strategy team the best-known and most respected Strategy team in the States. The US market will play a major role in our growth over the next 5 years. Our Strategists power that growth by positioning TMP as a trusted advisor to our clients, working with our Data, Creative, Media, Sales Activation, and Client Services teams to guide clients through opportunities for their business, from conception right through to completion.

What you will do

• Build our reputation and relationships

• Raise TMP’s profile in the US Marketing community through your thinking, writing, and speaking

• Nurture relationships with B2B tech Marketing leaders in the US

• Craft winning pitches for our full-service capabilities

• Help shape our offerings to make the most of our teams and meet the needs of the market

• Delight and inspire our clients

• Win new business by inspiring trust from senior clients and delivering outstanding work for the world’s most important B2B tech businesses
• Run data-led segmentation, targeting, and positioning for marketing programs and campaigns from brand through demand, as well as ABM and Channel.
• Inspire our Creatives to produce piercingly effective work
• Think of ideas that create value across the 4Ps and beyond the typical remit of Marketing agencies

• Develop a world-class team
• Foster psychological safety within the Strategy team and the wider teams
• Teach, nurture, and mentor talented Strategists, helping each of them to become a better Strategist than you are
• Translate the vision for the wider agency and the global Strategy team into a roadmap for the US Strategy team

Requirements

Who you are:

• You are unwaveringly curious
• You can hold two opposing ideas in mind at the same time and still retain the ability to function
• You inspire clients and colleagues to get things done – when you talk, people act.
• You love the mechanics of strategy (numbers and logic), just as much as you love the magic (daring leaps of imagination)
• You’re just as happy to hear that you’re wrong as you are to hear that you’re right
• You read a lot about marketing and tech, but you don’t believe it all. And you probably know a bit too much about weird, niche topics, too, like the history of Orchids or the future of virtual instruments.
• You can see patterns where others see chaos
• You go fishing in the waters of Ehrenberg-Bass to catch what you need and put back what you don’t. Same for Binet & Field, or writers like Roger Martin.
• You love working with people who are good at things you’re not good at
• Given a few hours to research it, you could explain quantum computing to a CEO and also to a 12-year-old.

What you will need:

• 10+ years in B2B marketing or consultancy working with senior stakeholders, agency or client-side
• Evidence of working with teams across Strategy, Data, Creative, Technology and Media.

One other thing – if you’ve made it this far, you’re clearly interested in the role and you probably think you might have a chance. If you’re hesitating because there are a couple of things in the lists above that you don’t feel 100% confident in, please don’t let that hold you back from applying.

Benefits

What we offer in return:

• Medical, dental, and vision insurance: Health is a priority worth investing in. We empower every employee to take charge of their health by providing comprehensive medical, dental, and vision insurance so they can perform at their best ability.
• Pre-tax flexible spending account (FSA) – healthcare, depende