Who is Flock?

Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.

We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact.

With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.

The Opportunity 

Reporting to the CMO, the VP, Brand & Creative is the single-threaded owner of Flock’s brand - strategy, identity, creative, and production. You will architect the next-gen brand system and lead an in-house studio that ships world-class storytelling across campaigns, product launches, digital experiences, events, and content. This role blends taste and rigor: build a distinctive brand platform, scale a high-output studio, and prove impact with clear KPIs. You’ll partner closely with Product Marketing, Demand Gen, Events, and the executive team to ensure brand drives pipeline, trust, and category leadership.

Key Responsibilities

• Own the brand strategy and platform: positioning, tone and visual identity; keep it current through annual refreshes and market feedback.

• Architect and govern the full design system (logo, typography, color, motion, UI kit) and brand guidelines; ensure consistency across web, product UI, marketing, field, and partners. Iterate to best practice.

• Build and lead Flock Studio: a high-performance, multi-discipline in-house team (art direction, design, copy, video, motion, photo, producers, editors) with clear SLAs and intake.

• Lead end-to-end production for hero films, product explainers, case studies, photography, and event creative; stand up a scalable post-production pipeline and asset library.

• Drive integrated brand campaigns from brief to launch to measurement; partner with growth teams to align media, creative testing, and performance goals.

• Oversee web brand experience in partnership with Web, Product, and Engineering; ensure UX, content, and motion reflect the brand at every touchpoint.

• Establish creative operations: resourcing, roadmap, traffic, templates, QA, and approval workflows; manage vendor/agency roster and negotiate SOWs for surge capacity.

• Champion brand safety, privacy, and public-sector nuance in storytelling; prepare playbooks for a variety of topics and rapid response.

• Define and report brand KPIs: awareness, preference, consideration, share of voice, creative effectiveness, engagement quality, and pipeline influence.

• Build employer brand in partnership with People team: careers site, talent campaigns, and culture storytelling that attracts mission-driven talent.

• Serve as executive producer for major moments (Flock Forward, GSX, IACP, product keynotes); ensure stage, screens, and narrative land as one cohesive experience.

• Mentor and grow creative leaders; raise the bar on taste, craft, speed, and feedback culture across the org.d on time, on budget, on message.

The Skillset 

• 15+ years in brand/creative leadership at high-growth tech or design-forward companies; in-house studio leadership required. A mix of brand and agency experience is preferred.

• Portfolio demonstrating system-level identity work and high-impact campaigns across film, digital, experiential, and product marketing.

• Expert in brand architecture, narrative design, and visual systems; fluent in motion, video production, and content design.

• Operator’s mindset: proven ability to scale a studio, implement creative ops, and deliver on time and on brief.

• Strong collaborator who translates business goals into creative that moves the needle.

• Data-curious with respect for craft: comfortable defining brand KPIs and using insights to iterate without watering down the work.

• Exceptional leadership, hiring, and mentorship skills; builds diverse, high-trust teams that ship.

• Experience in B2B/B2G or regulated spaces is a plus; but more important is experience navigating sensitive communications and