Head of Business Development and Strategic Partnerships

Company Description

Experian Marketing Service’s mission is to accelerate client success through enabling ecosystems, partnerships, and marketing technology solutions. We help brands put people at the heart of their business and have meaningful interactions with their customers.

Experian Marketing Services is one of the top strategic players in the Advanced TV ecosystem. With the company’s recent acquisition of Tapad, Experian continues to drive growth and innovation in the identity and targeting space. Experian is the leading global information services company, providing data and analytical tools to top brands in more than 65 countries around the world. With Experian’s top data assets and identity solutions, the company is a one stop shop that helps advertisers define their audiences, target the right media and measure the results. Experian’s vision is for people, data and technology to become a necessary part of every major consumer economy around the world.
 

We are currently looking for outstanding people to help us realize our vision. The Head of Strategic Partnerships and Business Development will develop strategic partnerships and business development relationships to drive growth and manage strategic alliances with external partners. This will include analyzing the market for new and emerging opportunities, initiating relationships with potential partners, assessing business opportunities, and executing partnerships that maximize value for Experian. Expanding the capabilities of Experian Marketing Services via partnerships while simultaneously driving revenue and profit will be key metrics in the role. Key activities include evaluating opportunities, negotiating favorable business terms, and onboarding new partners. The role will collaborate extensively with internal organizations including, sales, product management, legal and finance. The ideal candidate will be a thought leader in an entrepreneurial and rapidly shifting environment while also focusing on balancing short and longer term opportunities that will set Experian up for success. We are looking for someone who thrives on having a significant impact and building new capabilities through partnerships and innovation.

About us, but we’ll be brief

Experian is the world’s leading global information services company, unlocking the power of data to create more opportunities for consumers, businesses and society. We are thrilled to share that FORTUNE has named Experian one of the 100 Best Companies to work for. In addition, for the last five years we’ve been named in the 100 “World’s Most Innovative Companies” by Forbes Magazine. Experian prioritizes our culture and look to bring people to the team who are passionate about their jobs, who are easy to work with, and who continue to value team over self.

As a leader in consumer data and identity-based marketing solutions, Experian Marketing Services is improving the business and consumer experience by offering a complete identity solution. We’re doing so through a clearer view across the digital customer buying journey and with strong acquisitions of leading AdTech and MarTech providers with the most recent being Tapad, a leading digital identity resolution provider.

Job Description

What you’ll be doing

• Establish and deliver on a plan to secure partnerships that support the strategy
• Identify, evaluate, negotiate, and manage key strategic partnerships to drive growth:  relationships that enhance our products and channels, with a particular focus on Identity, Advanced TV and measurement.
• Work with product team to identify areas where 3rd party partners would complement Experian's core competencies
• Determine which types of partners to pursue given strategic priorities, lead the development of a joint business case and value proposition for new partner development
• Understand and communicate Experian’s value proposition to potential partners – particularly around Identity and Advanced TV; evangelize to partners
• Lead contract negotiations and drive optimal relationship structure for partnerships in conjunction with Product, Legal, Finance, and other internal stakeholders
• Drive incremental Experian revenue through new partnerships
• Focus on laying the foundation for large, long-term strategic programs while still recognizing and supporting near-term revenue opportunities
• Establish senior level relationships with key decision makers at companies across the ecosystem. (Included targeted, existing, and potential partners)
• Strategically manage the partnerships to ensure success, including leading quarterly business reviews, identifying, and addressing roadblocks, and additional opportunities to drive value. 
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