Content Specialist – FINN torget

THE OPPORTUNITY IN A NUTSHELL
You? A creative, structured and AI-proficient content specialist who can blend storytelling with data, brand insight and multi-market complexity.
Role? Content Specialist to shape how millions across the Nordics discover, understand and choose second-hand on Finn Torget through clear, inspiring and user-centric content across four iconic marketplaces.
Company? Vend, home of FINN, Blocket, Tori, Oikotie,DBA & Bilbasen, where millions of people across the Nordics connect to find what they need, whether it’s a way to move, a job, a home, a way to move, or a fresh start.
Location? Join us in our Oslo office, with the flexibility to work 50% remotely: your choice, your balance.
Why us? This is your opportunity to influence content across four loved consumer brands, bring sustainable consumption to life, collaborate with product and brand teams across the Nordics, and use cutting-edge AI to scale your impact.

Sounds like your cup of tea? Check out the details below!

WHO ARE YOU?

• Experience in content creation, copywriting, content design or editorial roles, ideally in digital products, marketplaces, ecommerce or consumer brands.
• Strong writing and storytelling skills, with the ability to adapt tone for different audiences, platforms and markets.
• Comfortable working with AI tools (e.g., for ideation, drafting, SEO optimization) and understanding when to apply human judgment.
• Experience balancing central content development with local market adaptation.
• Strong cross-functional collaboration skills with product, brand, CRM and growth teams.
• Familiarity with SEO, UX writing and content governance tools.
• You have experience with tools such as Ahrefs, Google Search Console, Contentful, Figma, Amplitude and Adobe or comparable solutions.
• You’re highly fluent in Norwegian (for content creation, all marketing communication from banners to email - it’s a must-have) and English (our company language).
• As a person, you’re passionate about the circular economy, community-driven products and sustainable consumption. You’re proactive, structured and able to navigate complexity across multiple brands and markets.

WHAT’S THE JOB LIKE?
As our new Content Specialist operating across four Nordic brands, FINN.no, Blocket.se, Tori.fi and DBA.dk (the brands that belong to our Recommerce vertical) with the main focus on FINN torget, your goal is to craft content that builds trust, strengthens our purpose, and improves the experience of millions of second-hand users.

Your focus areas revolve around:

👉 Create high-quality, inspirational and user-centric content

• Produce engaging, platform-appropriate content for web, app, CRM, social and campaigns.
• Develop stories and messages that promote sustainable consumption and highlight new features and user experiences.

👉 Use AI to accelerate content creation

• Use AI tools to ideate, optimize and scale content production, while ensuring human editorial quality and brand authenticity.
• Identify opportunities where AI can bring efficiency without compromising tone or clarity.

👉 Shape product and in-app communication

• Work with product teams to write clear, friendly and helpful copy for onboarding flows, feature launches and in-app guidance.
• Ensure consistency with brand tone across touchpoints.

👉 Adapt and scale content across markets and brands

• Tailor content to local cultural insights while leveraging cross-Nordic synergies.
• Collaborate with Brand teams to maintain a unified tone of voice across all markets.

👉 Drive content performance with data

• Use performance data, SEO insights and user research to continually improve reach, clarity and effectiveness.
• Identify cross-Nordic opportunities for scalable content impact.

A few words from Vendela Fridell - Vertical Marketing Manager, Recommerce
“Hi, I’m Vendela! Together with our Recommerce Marketing Squad, we connect millions of people with better, more sustainable ways to buy and sell. We’re a cross-functional Nordic team of 12 passionate peop