Business Analyst - Media Data Operations

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

The Business Analyst – Media Data Operations is a critical role within Kinesso, responsible for analyzing, documenting, and optimizing media data processes, governance frameworks, and system integrations. This role works closely with cross-functional teams to ensure data integrity, compliance, and operational efficiency across Interact and other enterprise data systems. The Business Analyst will play a key role in identifying process improvements, supporting governance initiatives, and driving data-driven decision-making across media operations.

The Business Analyst – Media Data Operations ensures that Kinesso’s data governance, operational processes, and system integrations are executed efficiently and effectively. By providing critical insights, process improvements, and data-driven solutions, this role supports the success of media data operations, enabling scalable growth, compliance, and business transformation.

Responsibilities

Data Governance and Process Optimization

• Support the implementation and maintenance of media data governance frameworks and master data management (MDM) standards.
• Analyze media data processes, identify inefficiencies, and recommend workflow optimizations to improve data integrity and operational performance.
• Ensure compliance with regulatory standards, internal policies, and industry best practices related to data governance and security.

Interact System and Data Management Support

• Assist in the setup, configuration, and optimization of Interact, ensuring data consistency and seamless integration with other enterprise systems.
• Document best practices for media data entry, maintenance, and validation to drive data accuracy and quality assurance.
• Collaborate with product and technology teams to troubleshoot data-related issues and enhance system functionalities.

Client Data Operations and Reporting

• Support the client onboarding and offboarding processes, ensuring data governance policies are adhered to.
• Develop and maintain reporting frameworks that provide insights into data quality, governance compliance, and operational efficiency.
• Work with stakeholders to define and track key performance indicators (KPIs) related to media data operations.

Cross-Team Collaboration and Documentation

• Partner with internal teams (Product, Engineering, Compliance, Client Success) to align data operations with business objectives.
• Assist in the development of training materials, playbooks, and documentation to improve data literacy and operational consistency.
• Facilitate requirements gathering sessions, translating business needs into actionable data governance initiatives.

Required Skills & Experience

Technical and Industry Expertise

• 3+ years of experience in business analysis, media data operations, ad tech, or martech.
• Familiarity with master data management (MDM) frameworks, data governance principles, and media data ecosystems.
• Experience with data visualization and reporting tools (e.g., Tableau, Power BI, SQL) is a plus.
• Knowledge of privacy regulations (GDPR, CCPA) and their impact on media data governance.

Analytical and Problem-Solving Skills

• Strong analyti