Direct to Patient Field Marketing Manager | Prosthetic Urology | Miami, FL

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:
Boston Scientific's Field Marketing Manager is responsible for accelerating the adoption of key products in the region/geography assigned through market development, driving patient awareness and education, enabling patient access.  This position also works with key customers to position BSC as “the partner of choice” in the therapeutic categories assigned through delivery of localized marketing programs. This candidate will work closely with Territory Managers and Regional Managers to execute marketing tactics to increase the number of patients treated with BSC therapies.   

Responsibilities

• Conduct patient education programs, including in-office tutorials.
• Increase referring physician and patient awareness of disease states and treatment options.
• Identify unique local market opportunities to increase therapy and product awareness, including PR, patient advocacy, or hospital marketing partnerships.
• Evaluate and implement co-marketing programs (using approved guidelines).
• Make patient advocates available (in-person and cloud visits); identify suitable patient advocates as needed.
• Develop and implement targeted patient outreach initiatives.
• Work with collaborative counterparts to drive Access to Care programs between prosthetic urologists and primary care physicians or other referring physicians.
• Enable patient access to prosthetic urologists.
• Address local market issues that limit patient access to trained implanters.
• Propose and share best practices with implanters and customers that enable improved efficiency, patient care, and practice flow.
• Share non-clinical literature of interest to prosthetic urologists.
• Identify other areas where BSC should develop and share best practices that improve efficiency.
• Partner closely with territory managers and region managers in the assigned geographies.
• Provide clinical case/OR support (10-15%).

Qualifications

• BA or BS degree preferred
• 5 years of experience in sales, account management, advertising/marketing, or promotions is required; however, less experience will be considered for an exceptional candidate
• Healthcare, Pharma, and medical device experience preferred
• Spanish speaking highly preferred 
• Proficiency with Microsoft Office Programs (Excel)
• Experience with sales and marketing databas