Hympavzi Global Marketing Director – HCP Lead (Secondment 6-9 Months)

WHY PATIENTS NEED YOU  

Hympavzi (marstacimab) is a human monoclonal antibody that promotes clotting activity in patients with Hemophilia A or B by targeting an endogenous anticoagulant protein called tissue factor pathway inhibitor (TFPI).  The current standard of care in Hemophilia treatment is factor intravenous infusion (in Hem A and in Hem B) or subcutaneous injection emicizumab (in Hem A only). With a novel mechanism of action, differentiated clinical outcomes, and unique dosing and administration, Hympavzi is a breakthrough in hemophilia treatment.  Hympavzi is a critical launch asset with accountability to contribute to near term growth and is important to delivering on Pfizer’s purpose of developing Breakthroughs that change patient’s lives.

The hemophilia landscape is poised for disruption with several new molecules either recently launched and/or imminently launching in the next couple of years. As a combined $17B market, this represents one of the largest rare disease areas and the stakes are high in the next couple of years for players to establish market leadership. It will be critical for Hympavzi to differentiate itself in a crowded landscape and drive HCP choice.  Building a robust understanding of the customer experience, including drivers and barriers of switching and treatment choice, to inform strategy, positioning, messaging, data/evidence generation will be a critical success factor for accelerating Hympavzi growth.

WHAT YOU WILL ACHIEVE

This role reports to the Global Hympavzi Lead and will be responsible for building a comprehensive HCP Strategy, including insights development, content creation, and supporting regional/local execution efforts. He/She will work cross-functionally with the global hemophilia organization including other members of the Global Hympavzi Marketing Team, Medical, and Legal.  Additionally, this role will work closely with counterparts within the US Hympavzi Team, the International Commercial Office (ICO), the Emerging Markets Commercial Office (EMCO), Local Markets, and Promotional Agencies.  This position requires strategic thinking and agility, proven success in establishing partnerships across multiple functions, and the ability to lead through a diverse set of stakeholders. The candidate should demonstrate strong communication and analytical skills, detail-oriented execution, and a proven track record of fostering cross-functional collaboration.

HOW YOU WILL ACHIEVE IT

HCP Strategy

• Set the vision and establish strategic priorities for Global Hympavzi HCP Strategy.
  (assess market landscape, lead insight generation, and define implications in collaboration with MRI/BAI, US/ICO/EMCO, and other Global Marketing/XFT colleagues).

• Partner with Global Hympavzi Consumer Lead to continuously assess HCP-Patient Hemophilia Treatment journey and identify opportunities to drive Hympavzi choice.

• Lead HCP Segmentation strategy and partner with US/ICO/EMCO to develop an approach for local implementation/pull-through

• Identify opportunities to raise awareness of the unmet clinical needs and disease burden in Hemophilia Treatment

• Lead efforts to define success and establish/track KPIs for HCP Strategic Imperatives (in collaboration with MRI/BAI, Global Launch Lead, US/ICO/EMCO, and priority markets).

• Lead all HCP strategy and tactical planning efforts in support of the annual operating & tactical plan process and other ad hoc team workstreams.

Brand Positioning and HCP Branded Messaging

• Establish and champion the Brand Positioning and ensure alignment and pull-through of positioning to HCP strategies/tactics, cross-functional initiatives, and global/regional/local activities.

• Collaborate with global, regional/local, and cross-functional team members to develop a targeted and relevant messaging and communications strategy and tactical plan (e.g., Core Claims Repository), based on customer insights and early launch learnings.

• Assess impact leveraging ATU and other market insights, and partner closely with regional/local colleagues to evolve approach based on market needs and customer response.

HCP Branded Creative Campaign

• Lead the ongoing rollout of the Hympavzi Global Branded campaign, in collaboration with US/ICO/EMCO partners (including headlines/taglines, image library, use guidance, etc.).

• Apply early launch learnings and regional/local customer insights to create, test, refine, and rollout campaign updates across all markets.

• Partner with US/ICO/EMCO partners, global congress/P2P