Marketing Manager - B2B Marketing

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Team Summary
The Product and B2B marketing team is a passionate and dedicated team with a high-performance culture to advance and drive experiential marketing to build awareness, and deliver demand through the curation, creation of Product and B2B Marketing Strategies designed to acquire, engage, and retain Visas ecosystem and network of partners and clients. Success is driven through collaboration with cross functional teams across Visa to accelerate product and solution adoption, migration, and retention to deliver business growth.

What a Marketing Manager does at Visa:
As the Marketing Manager, B2B Marketing, Regional Product Marketing, you will report to the Sr. Director of Latin America and the Caribbeans Product B2B Marketing and be responsible for leading regional marketing programs for Visa Commercial Solutions and Visa Government Solutions. This person will also be responsible for the execution of the Visa VCS Days.

In this role, you will be the glue that binds our regional product strategy to the tactics needed to drive success in sales and marketing, ultimately delivering data-driven results. Attention to detail and eye for quality are critical to your success and are imperative in your ability to represent the brand in everything from product development and design to communications.

Essential Functions:

Be a strategic leader:

• You will lead development of regional marketing strategies, working closely with all global, regional, and country teams to engage our clients and deliver against Visa’s business and marketing goals.
• Be the expert on our target audiences, and their advocate inside Visa -who they are, how they buy and their key buying criteria and then synthesizing the deep insights to develop value propositions and messaging.
• You will help develop marketing that frames value propositions, sets forth positioning and messaging, and activation of experiential strategies relevant to the regional priorities.
• You will manage agencies to accomplish strategic marketing projects to support the business and drive concreate outcomes.
• You will work with Consumer Insights Analytics and the Global Product Marketing teams to help shape industry thought leadership content and promote across B2B ecosystem audiences.
• Partner with regional Communications lead to plan and execute thought leadership programs with and through Media Partners.
• Work closely with Global Product Marketing and Sales Excellence to show the business impact of the B2B Marketing events and campaigns.
• Event’s coordination skills and traveling to manage events is required.
• Accelerate bringing more products and solutions to market
• Work in partnership with product and sales to deploy a B2B awareness and lead generation campaigns targeting key stakeholders.
• Work to localize, build, and deploy sales enablement content to help the sales team engage target clients.
• Build and activate experiential digital marketing strategies and plans to advance an always-on content strategy to build awareness and drive demand.

Why this is important to Visa:

As an evangelist of our Visa Solutions to our customers, the role holder will play an integral role in the product life cycle. The individual will consistently back up strategic insights with market evidence and use that knowledge to drive the development of positioning, proposition and messaging that resonates with buyers and empowers our sales teams to be successful. Importantly, the role holder will collaborate across our Global and Country marketing and communications teams to develop and deliver innovative and experiential programs and content that build awareness and drive demand – to acquire, engage and retain Visa’s ecosystem of clients, partners, commercial and government segments.

What you will need:

We are looking to hire candidates with an innate ability to grasp and present the value propositions of our products and solutions in a way that resonates with customers and clearly articulates how we solve our buyers’ problems.

This is a hybrid position based i