Global Marketing Director, OGSIVEO

 

Work Your Magic with us! Start your next chapter and join EMD Serono.

 

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.  

 

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

 

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US. 

 

Your Role:

The Global Marketing Director will be a key contributor in the design and development of brand strategy, messaging, and campaigns to ensure consistent and compelling brand presence worldwide. The person in this role will be a key participant in supporting the launch and overall performance of the brand.

 

Essential Duties and Responsibilities:  

• Support Global Brand Lead to develop brand strategy incl. positioning, messaging, digital frameworks
• Translate global brand strategy into actionable toolkits (e.g., messaging guides, launch checklists, best practices, etc.) for local teams, particularly ex-US
• Ensure sufficient knowledge transfer and brand strategy dissemination with local teams, while also ensuring on-the-ground perspectives are incorporated into global strategy
• Oversee global congress strategy and execution; guide local congress strategy
• Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives.
• Provide strategic input to the Global Brand Team
• Demonstrate and develop strong relationships with key external and internal stakeholders.
• Collaborate with cross-functional partners in Marketing, Sales, Market Access, Medical Affairs, and others as required and appropriate to define and execute tactical plans.
• Ability to independently and proactively identify strategic opportunities, build plans and execute against them
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
• Manage multiple projects and vendors and ensure high-quality and on-time delivery.
• Manage category/project budgets.
• Ensure compliant execution of all marketing strategies, materials, and tactics.
• Perform other duties and responsibilities as assigned. 

 

Who You Are

Minimum Qualifications:

• Bachelor's degree (business or related disciplines). MBA or other advanced degree preferred.
• 7+ years of relevant pharmaceutical and/or biotechnology commercial experience

 

Preferred Qualifications:

• S. launch and in-line marketing experience; sales experience is a preferred
• Oncology and rare disease experience preferred
• Microsoft Office
• Brand planning
• Launch and tactical planning
• Strong track record of influencing key stakeholders and leadership with and without authority
• Clear communicator able to engage, influence and navigate cross-functional stakeholders
• Team player and strong track record of collaboration
• Strong sense of urgency and ability to organize, prioritize, activate and execute
• Strong interpersonal communication skills to collaborate with colleagues, stakeho