Media Director

Company Description

EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.    

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.     

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.    

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.    

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.     

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.  

Job Description

WHAT DOES A MEDIA DIRECTOR DO?

The Media Director is an experienced leader within the department who provides strategic guidance and oversight of day-to-day operations across a portfolio of media accounts. This person oversees the media planning and buying process end-to-end and is the voice of experience with the client. The Media Director is responsible for the training, management, and growth of a team of direct reports within a portfolio and is the first point of escalation when issues arise. Seamless collaboration with the appropriate HCP and DTC clients, senior-level Account and media subject matter experts (SMEs), and active participation in organic growth and new business activities is expected.

RESPONSIBILITIES:

• Serve as the media lead point-of-contact across one piece of oncology business, a portfolio comprised of multiple brands and their accompanying clients. This person will be the primary go-to for clients and will maintain regular communication.
• Lead the development of strategic, high-value media programs across DTC and HCP campaigns that adhere to client's needs and parameters
• Deep understanding of individual client operations, their goals, objectives, and business challenges
• Effectively apply media knowledge to solve client business challenges while displaying depth of understanding in how media is orchestrated to drive ROI
• Proactively mobilize team(s) to initiative and activate necessary work streams
• Collaborate seamlessly with senior-level SME and Account teams to drive overall strategic direction and integration across target audience touchpoints
• Oversee communication with Account and key client contacts
• Run point on high-profile vendor relationships and contract negotiations
• Responsible for identifying areas of organic growth of existing accounts and overall sustainability and growth of the portfolio
• Financial management and staff planning
• Responsible for career pathing, ongoing coaching, and overall development for direct reports
• Always keep top-of-mind media campaign timeline, internal and external-facing next steps, approaching deadlines, etc., to ensure day-to-day tasks are completed seamlessly and nothing falls through the cracks
• Manage up effectively and efficiently to VP, where applicable
• Identify issues with staff and team structure, and proactively work to find solutions
• Point of escalation within the team portfolio
• Manage team resources and ensure maximum billabilitiy
• Start to lead new business opportunities, as needs arise
• Stay abreast of media industry and health-specific POVs, trends, and technology solutions, assisting with internal POVs and case study write-ups, as necessary

Qualifications

WHAT ARE WE LOOKING FOR?

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