Talent Marketing Specialist

<h3>Job Title</h3>Talent Marketing Specialist<p></p><h3>Job Description</h3><p>As the Talent Marketing Specialist, you’ll bring Philips’ employer brand to life, crafting compelling go-to-market strategies, campaigns and tactics that will attract, excite and influence top talent to work at Philips. You will be the subject matter expert and advisor to the IGT, PD and I&amp;D Business and EMEA market as a Region on all talent attraction matters, enabling the organization to attract and retain the most critical talent needed for business success.</p><p></p><p><b>Job responsibilities</b><b>:</b></p><p><u>Talent attraction strategy</u></p><ul><li>Develop and deploy go-to-market talent marketing strategies and campaigns in your assigned Business/Region, to attract and engage the best-fit talent that meets business goals, prioritizing key talent personas</li></ul><p><u>Strategic business partnering and senior stakeholder management</u></p><ul><li>Serve as a trusted advisor to stakeholders including Talent Services, People, and Business leaders, offering audience persona insights and guidance on talent marketing best practices, in support of organizational talent attraction and engagement goals</li><li>Collaborate with Brand &amp; Communications, People Communications and Business Marketing to drive synergy and amplify brand reach and presence, ensuring a unified and compliant brand experience for talent</li></ul><p><u>EVP advisory, promotion and activation</u></p><ul><li>Drive the promotion and activation of Philips’ Employer Value Proposition (EVP) through the development of consistent and compelling content across owned and earned channels, adapted for your assigned Business/Region, in alignment with the global EVP Lead.</li><li>Provide EVP advisory services to your assigned Business/Region, helping translate the global EVP messaging into relevant and customized proof points (reasons to believe)</li></ul><p><u>Candidate experience</u></p><ul><li>Adapt and localize key career and social channels in your assigned Business/Region to create a highly engaging and seamless candidate journey for top talent, leveraging the latest social tools, platforms and technologies</li></ul><p><u>Data-driven decision making and excellence</u></p><ul><li>Leverage advanced data analytics to monitor, optimize and evaluate talent marketing initiatives to drive performance excellence, impact and strategic decision-making</li><li>Develop and maintain a deep understanding of the labor market, industry best practices, latest innovations and emerging trends in talent marketing to enhance Philips’ recruitment strategies and maintain leadership position in the talent marketplace</li><li>Contribute to a community of best practice sharing to ensure continuous learning and scaling of solutions for impact where relevant</li></ul><p></p><p><b>Key critical competencies</b></p><ul><li>Business acumen: Leverage business insights to drive strategy that strengthens Philips’ position to attract and engage top talent</li><li>Domain expertise: Strong marketing domain expertise, and constantly improves and grows knowledge to deliver value</li><li>Audience centricity: Translate employee and external audience insights into clear priorities and scalable talent attraction solutions</li><li>Data-driven: Bring in external insights and best-practices to inform strategy; use data to drive performance excellence</li><li>Collaboration and influence: Engage senior stakeholders, foster cross-functional partnerships and drive alignment with agility, resilience and credibility</li></ul><p></p><p><b>Job requirements:</b></p><ul><li>Bachelor’s degree in marketing, Communications or a related field of study</li><li>Minimum of 3 years’ experience in recruitment marketing or employer branding -focused role</li><li>Minimum 3-4 years of experience in TA and candidate experience journey optimizations</li><li>Good understanding and in-depth knowledge of the Benelux organization and market</li><li>In-depth knowledge of content creation, digital and social media platforms, with proven ability in developing and implementing creatively bold ideas effectively</li><li>Ability to build business acumen and strong stakeholder relationships to collaborate effectively across matrix, cross-functional teams</li><li>Demonstrated data-driven mindset to drive strategic decision making and measure success</li><li>Strong communication and storytelling skills (verbal and written)</li></ul><p></p><p><b>Technical / Functional skills:</b></p><ul><li>Talent marketing</li><li>Employer branding</li><li>Business acumen</li><li>Stakeholder management</li><li>Candidate experience</li><li>Strategic planning</li><li>Content creation</li><li>Digital marketing</li><li>Marketing analytics</li><li>Brand management</li></ul><p></p><h2>How we work together</h2><p>We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require