Principal Product Marketing Manager, Agents for Good™

Principal Product Marketing Manager, Agents for Good™ 

Blackbaud is looking for a marketing leader to launch and grow our brand-new agentic AI solutions. This is a rare opportunity to operate with the energy and creativity of a startup inside an established public company focused on supporting the organizations, institutions and corporations that drive social impact! In this role, you will join Blackbaud’s Global Marketing COE and be responsible for the end-to-end GTM strategy and execution of six critical GTM functions: 

• GTM Strategy: Analyze target market and opportunity; document market drivers to inform offer strategy; consult pillar leaders as they build, price and package offers to align with buyer preference within margin targets; evangelize product fit per market 

• Positioning & Packaging: Distill market themes and product capabilities into master messaging to communicate benefits across geographies and verticals; develop marketing assets to enhance our position at all stages of the funnel 

• Product & Offer Launch:  Drive sales velocity and power customer success through education on product launches, offer value, buyer personas, market trends, and competitive differentiation; host biannual Product Update Briefings 

• Sales Enablement: Document key sales plays by selling segment; enable frontlines (vertical sales, success and renewals) on how to cultivate/sell opportunities within the designated segment; work with sales leadership, product management leadership, and the Marketing COE to represent solutions to influencers and partners 

• Customer Evidence: In partnership with product management and success, document critical outcomes delivered by product; drive creation of customer evidence collateral to influence purchase, adoption, usage, and retention as relevant across the customer lifecycle  

• Competitive Insights: Understand and communicate competitive differentiation at the product, solution, and company level; document opportunities to win against top competitors; arm sales and renewals teams to combat competitive threats 

The ideal candidate is driven to succeed in a start-up culture, passionate about the potential of AI, an excellent communicator and presenter, an active listener, agile thinker, and motivated above all to delight customers. 

Details of the role include: 

Position and evangelize Blackbaud’s Agents for Good portfolio: 

• Analyze, establish, and evolve Product/Market Fit  

• Develop content and messaging and lead internal education on the product, buyer, and market dynamics of your buyer persona, and the nonprofit marketplace 

• Ensure Blackbaud’s unique value proposition is properly represented across all channels through effective positioning, collateral, digital content, 3rd party references, sales coaching and more by acting as the subject matter expert on all external-facing messaging 

• Act as the primary liaison for Demand Generation, Digital, Vertical-based, and Corporate Marketing teams involved in marketing Blackbaud’s solutions and ensure your core solution and persona message provides a successful platform for all marketing stakeholders 

• Lead the charge to enable frontlines (sales, success, renewals) with value proposition and objection handling