Senior Marketing Manager, Run & Outdoor Performance – North America

Company Description

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Job Description

Join the Salomon Marketing Team and play a pivotal role in shaping the future of performance marketing across North America!

As our Senior Marketing Manager, Performance, you will lead the co-creation and execution of impactful marketing strategies across running and outdoor categories, fully aligned with our global vision. From seasonal campaigns to major product launches, you’ll bring our brand to life in the region, ensuring every initiative resonates with consumers and drives performance.

You will act as the central hub of the Go-to-Market marketing ecosystem, orchestrating cross-functional collaboration to deliver cohesive, high-impact campaigns. Your focus: designing exceptional consumer experiences that elevate the Salomon brand and strengthen our leadership in the performance space.

Working closely with regional marketing teams, you will ensure alignment, consistency, and excellence across all touchpoints—translating global strategy into locally relevant, inspiring execution.

✨ Why this role matters:
You’ll be at the heart of how Salomon connects with athletes and outdoor enthusiasts—turning strategy into unforgettable experiences that move people and the brand forward.

ESSENTIAL DUTIES & RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily

Public Relations and Strategic Planning

• Coordinate with global and local PR teams to develop and execute annual Performance plans, supporting the local PR strategy.
• Provide actionable consumer insights to global teams and report on key marketing performance indicators (KPIs).

Event Management and Activation

• Manage and support the Sports & Community Marketing Manager as they spearhead event management, consumer experience activations, community programming, and strategic partnerships for the category.
• Collaborate on epicenter planning and high-impact activations.
• Drive and oversee special projects as required, ensuring alignment with strategic objectives.

Marketing and Campaigns

• Partner with the trade marketing team to strategize and consult on marketing initiatives with key accounts.
• Consult on category-specific training programs for shop professionals, enhancing their expertise and performance with the regional training leads
• Support D2C teams (ecomm and owned retail) to ensure category alignment for product launches
• Consult with Field Marketing team on seasonal playbooks
• Oversee the preparation and delivery of comprehensive campaign briefings and reports in partnership with the Integrated Marketing Manager
• Ensure the fulfillment of content requirements, proper distribution of assets, and oversee local content strategy, budgeting, and execution.
• Collaborate with Performance merchandising and sales leadership to define and manage the local Performance calendar across all channels.
• Oversee the Performance marketing budget, ensuring optimal allocation and utilization of resources.

Qualifications

The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree or equivalent relevant w