Social Media Community Specialist
6senseAbout the role
The Company:
It’s no surprise that 6sense is named a top workplace year after year — we have industry-leading technology developed and taken to market by a world-class team. Our CEO Jason Zintak was recognized as the #1 CEO in the small & medium business category by Glassdoor’s 2021 Top CEO Employees Choice Awards.
6sense has also won several accolades that demonstrate its reputation as an employer of choice including the Glassdoor Best Place to Work (2022), TrustRadius Tech Cares (2021) and Inc. Best Workplaces (2022, 2021, 2020, 2019).
6sense reinvents the way organizations create, manage, and convert pipeline to revenue. The 6sense Revenue AI captures anonymous buying signals, predicts the right accounts to target at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably.
What we’re looking for:
The 6sense brand has a strong reputation within B2B sales and marketing circles and is known for cultivating community, engaging experiences, and customer-centric values, along with our market-leading technology leveraged by revenue teams around the world that are efficiently hitting their targets. The Social Media Community Specialist role is a unique opportunity to balance strategy and creativity while contributing to tangible business impact for 6sense, as well as our customers and partners.
As our Social Media Community Specialist, you will focus on building and nurturing an enthusiastic community across our priority social media platforms. You’ll work closely with our award-winning marketing, creative and content teams to create compelling social media content that resonates with our target audience, builds high level brand and platform awareness, and drives conversation and engagement.
We’re looking for an experienced social media marketing professional with passion for innovation, creative storytelling, and community building and an ability to execute across a dynamic and fast-growing organization. The ideal candidate is a curious, self-directed learner, a builder who is at their best when their work combines strategic thinking with fun and creativity, and looking for an opportunity to apply their experience to grow a social media program with significant impact to our audience and our business.
In this role, you will:
- Develop and implement social media strategies that drive engagement and growth across all platforms.
- Create and curate engaging content that resonates with our target audience and drives engagement.
- Manage all social media accounts, including content posts, monitoring, and engaging with comments and messages.
- Develop and execute new strategies and programs to continually uplevel our social media presence and business impact with our priority audiences.
- Collaborate with our Employer Brand team on culture and talent brand programs, an editorial calendar and processes, and content creation to help our employees and future candidates feel connected to our mission, values and DEIB promise.
- Manage all aspects of our Advocacy program, including enabling our priority audiences of employees, customers, speakers, partners, and others to help amplify our messages and engage with various communities.
- Collaborate across our marketing, brand and content teams to ensure all social media content is consistent with our brand and messaging.
- Build relationships with influencers and brand advocates to expand our reach and build brand awareness.
- Monitor and report on social media analytics to measure the success of campaigns and adjust strategies as needed.
- Stay up to date with social media trends and best practices to ensure we are always ahead of the curve.
What you’ll bring to this role:
- 4+ years of experience in social media management, with a focus on growing a community of engaged members and working with internal advocates and influencers.
- Proven track record developing and executing a successful social media strategy with a preference for experience with B2B sales and marketing audiences.
- Reputation for taking programs, content, and messaging from “good enough” to “really good”; bias towards seeking possibilities.
- Exceptional written and oral communication and presentation skills across media formats; strong writing and copy-editing skills, high standards, and attention to detail.
- Experience with essential tools,
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