Manager, Digital Engagement

Overview

About PropellerFounded in 2006, Propeller is a digital forward, omnichannel healthcare marketing agency transforming HCP engagement. With a HQ in Summit, NJ, our team of 120+ marketing specialists truly understand the ever-changing industry, complex content, and how to mobilize data to drive meaningful results. Our continued success is achieved through our omnichannel fluency and curated digital suite of capabilities, including Account Services, Creative, Digital and Brand Strategy, Digital Production and Project Management, 3D Animation, Digital Development, and Video.Our CultureWe offer a unique, personalized culture in which each team member is encouraged and expected to bring their ideas, solutions, and leadership to the table. By empowering individuals, we remain nimble, engaged, and able to break away from conventional thinking and speak intelligently about serious topics. We value our team’s intangibles–the experiences and traits that make them unique.Come Live Your Best Life With UsWe pride ourselves on our inclusive, employee-centric mentality. There’s life at work and life outside of it. We want everyone to be healthy, feel supported, and have the financial resources they need. Our team enjoys competitive compensation and consistent performance recognition, generous paid time off, comprehensive wellness programs, and more! These are just some of the reasons we are Great Place to Work certified.

 

 

Title: Manager, Digital EngagementKey Responsibilities:

Strategic Tactical Execution:

Work to implement our clients’ brand strategy and digital best practices in each tactic (email, display, web, social), throughout the asset creation process including content, design, and development

Collaborate with Strategy, Creative and Account to oversee creation of innovative and strategic digital executions

Digital Expertise:

Ensure all technical specifications are met throughout project lifecycle and that they are communicated to appropriate Propeller teams

Provide consultative decisions regarding digital deliverables (including but not limited to websites, social media, video, animation, CRM, experiential)

Contribute to the creative process by assessing feasibility of proposed solutions and recommending relevant and actionable approaches, offering support throughout planning and execution process

Help drive User Experience deliverables including Site Maps and Wireframes, ensuring they meet target user and client business objectives

Assist with QA/ UAT processes and development of functional requirements for digital projects.

Client + Vendor Relationship Management:

Build and foster relationships with third-party vendors, including applicable packaging and handoffs of content, as well as seeking and understanding technical specifications

Lead and/or participate in client communications inclusive of tactical/vendor status calls, presentation meetings, and digital media planning

Project Process + Oversight:

Assist in submission preparation, reviewing and creating functional callouts for MLR submission, working closely with account and project management team members

Providing oversight and keeping a "pulse" on projects as they are being developed, making sure they adhere to overall strategic needs and digital best practices

Media Plan Management:

Responsible for the full and timely execution of the media plan– ensuring all placements have creative; specs are shared/correct; discrepancies and delays are flagged early; and creative deadlines are met.

Track creative fulfillment throughout the year by placement, audience, flight

Build collaborative relationships with media and 3rd party partner teams to foster agility and the highest levels of executional excellence

Guide execution and strategies of partner digital media plans, ensuring thoughtful execution and fulfillment

Innovation and Trends:

Stay up-to-date and current on new technologies and digital platforms

 

To be successful in this role, you will need:

• 2-4 years in an agency setting preferably in a digital engagement role or similar, preferably in an agency setting
• Experience in the healthcare industry preferred
• Experience in a product launch setting preferred
• Strong knowledge of website and UX, processes, and its best practices (background launching websites from conception through go-live)
• Strategic mindset to understand client's business and marketing objectives
• Excellent communication skills between internal and external teams, translating perspectives and organizational challenges related to projects
• Preferred familiar