Director, Parent Community Implementation

Director, Parent Community Implementation 

College Board - BigFuture 

Location: This is a fully remote role. Candidates who live near CB offices have the option of being fully remote or hybrid (Tuesday and Wednesday in office).  

Role Type: This is a full-time position 

About the Team  

BigFuture brings together a trusted community of experts to help every learner own their future. The BigFuture Community team is responsible for resources, content and go-to-market efforts to reach and engage teens, parents and other caring adults, and K-12 educators. Our authentic, trusted content featuring experts demystifies the college and career planning process.  Our resources include BigFuture Scholarships ($23+ million to over 24K teens since 2019), the College Board National Recognition Program (280K students recognized for academic achievement in 2025); and BigFuture Ambassadors (community of thousands of high school students who share free college and career resources).  The team coordinates cross-functional go-to-market efforts to reach and engage K-12, students and families. 

About the Opportunity   

As Director, Parent Community Implementation, you will coordinate cross-functional programming, content and go-to-market efforts to expand reach and engage parents and caregivers on BigFuture.org. You will be responsible for implementation of a new national parent and caregiver advisory council to better understand our audience. Informed by audience insights, you will manage a new parent community on BigFuture.org featuring parent-first content and events.  You will manage a strategic, coordinated set of activities to reach, engage and grow the parent and family audience in partnership with other College Board teams including BigFuture Product, Engagement and Reach: Students and Families and Customer Engagement.   

In this role, you will:  

Parent Community Online Content and Events (40%) 

• Own development and refinement of the BigFuture Parent Community web page elevating BigFuture resources 

• Produce short, parent-first micro-topic videos, articles, resources and other content to equip parents and caregivers to support their teens throughout future planning 

• Produce all aspects of BigFuture Live events for families and caregivers, including developing event plans, sourcing speakers, packaging event content into video cutdowns, and promoting events in partnership with Engagement and Reach 

• In partnership with our Engagement and Reach and Product teams, implement efforts to measurably grow the parent community and deepen engagement with content 

• Track parent community engagement metrics with the web page, content and live events to inform future strategy 

Parent Audience Insights (30%) 

• Implement recruitment, selection and cultivation strategies to ensure a representative group of families from across the country  

• Own implementation of strategy, agendas and follow-up for a national parent advisory committee to increase understanding of families’ pain points, needs and wants 

• Monitor and implement surveys, focus groups and other efforts to understand the parent audience and synthesize findings, user needs and implications for BigFuture in partnership with Learning and Assessment 

• Monitor the college and career planning landscape serving parents and synthesize and share new developments in the BigFuture   

• In partnership with the Product team, su