Senior Web Experience Manager

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 100+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 5,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $800  million in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary

The Senior Web Experience Manager will focus on optimizing Conversion Rate Optimization (CRO), advancing Search Engine Optimization (SEO) strategies, and managing our Content Management System (CMS) to scale marketing and content operations. You’ll be expected to bring a critical eye, challenge assumptions, and interrogate test plans and initiatives with data-backed insights. You’ll work cross-functionally with Product Marketing, Growth, Content, and Engineering teams to elevate Deel’s web presence and performance.

Responsibilities

• Own Deel.com’s conversion performance metrics across core marketing pages.

• Lead A/B and multivariate testing via Optimizely, working in collaboration with our CRO agency to identify high-impact opportunities and recommending data-driven experiments.

• Collaborate with analytics to interpret Amplitude data to inform optimization hypotheses and validate test outcomes.

• Partner with UX/UI designers to iterate on layout, messaging, and flow based on conversion goals.

• Making tactical changes to forms, CTAs, layouts, and messaging to enhance conversion flows.

• Identifying friction points through tools like Amplitude and executing fixes and enhancements.

• Critique the website consistently with the mindset of a prospective customer.

• Collaborate with Senior Website SEO & Content Manager for on-page SEO efforts using tools like Google Search Console, Screaming Frog, and Ahrefs/SEMRush.

• Perform regular audits to uncover crawl, indexation, and internal linking issues.

• Drive the optimization of content structure, metadata, and schema to improve organic rankings and user intent satisfaction.

• Implementing optimized metadata, structured content, and internal linking.

• Supporting audit implementation, resolving crawl/index issues, and ensuring site health.

• Refreshing and enhancing existing content based on SEO performance and intent alignment.

• Collaborating with the Website Localization Manager to ensure search performance across languages and markets.

• On an ad-hoc basis, aid in building pages within the CMS platform used by marketing (Strapi).

• Collaborate with developers and content stakeholders to maintain efficient workflows and ensure website updates follow brand and performance standards.

• Train content and marketing teams on best practices for CMS usage and content hygiene.

• Act as a strategic partner for