Manager, Global Business Marketing (Creator & Consumer)

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
 

The Creative & Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.

We’re looking for a Manager, Global Creator & Consumer Marketing to lead our global strategy and marketing plans for engaging and growing Snap’s vibrant consumer and creator community. You’ll lead global consumer & creator marketing across a large group of cross-functional teams, connecting and galvanizing Product Marketing, Comms, Events, Sales and Partnership Organizations around unified goals and impactful programs. You’ll shape our consumer and creator narratives, scale innovative programs,  lead global campaigns that inspire and activate consumers & creators on Snap. This role reports to the Senior Manager of Global Brand Marketing and plays a key part in shaping Global Consumer Marketing Strategy.

What You’ll Do:

• Lead Creator & Consumer Marketing Strategy: Set the global vision, roadmap, and priorities for Creator & Consumer marketing—scaling programs that increase understanding, usage, engagement, and retention of these audiences. 

• Leadership: Oversee a high-performing cross-functional team. Drive clarity, and build an inclusive and inspiring culture or partnership, galvanizing cross-functional teams against a unified vision and goals. 

• Own Creator & Consumer Campaigns End-to-End: Lead the strategy and execution of integrated, global campaigns—from concept to launch—across products & evergreen programs regionally and globally.

• Champion the Consumer & Creator Voice: Embed authentic consumer and creator insights into marketing strategies, content, and experiences. Operate as a key advocate across Snap.

• Partner Across Snap: Collaborate deeply with Product Marketing, Sales, Comms, Insights, Partnerships and Regional teams to ensure messaging, storytelling, and product positioning resonate with our audience.

• Drive Global Consistency: Develop playbooks, toolkits, and frameworks to standardize how we market to Creators & Consumers and with Creators worldwide—across channels, surfaces, and partners.

• Measure, Optimize, Scale: Define success metrics, measure campaign performance, and continuously iterate based on insights. Bring a test-and-learn mindset to everything we do.

• Lead with Innovation: Stay ahead of Creator & Consumer trends, platforms, and community behaviors. Identify new opportunities to drive cultural relevance and differentiate Snap.
   

Knowledge, Skills & Abilities:

• A deep proficiency for storytelling with experience translating insights, product information and data into client-facing marketing presentations.

• Ability to initiate and drive projects to completion with minimal guidance, and to work independe