Manager, PR & Influencer - International

<p>Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.</p> <p>Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Rio, Paris, London, and Germany. Our commitment to excellence has earned us prestigious honors, including TIME100's 2024 Most Influential Company, Fast Company's 2024 World's Most Innovative Companies and 2023 Brands that Matter, Allure's 2024 Readers' Choice Awards, and WWD's 2023 Beauty Inc Award in the Prestige category. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.</p><p>As Sol de Janeiro is rapidly growing and expanding, we are looking for a PR &amp; Influencer, Manager - International. This role will report to the Executive Director, Marketing &amp; Consumer Engagement - International. Cross functional collaboration and partnership are essential in this role.</p> <p><strong>Markets, Insights and 360</strong></p> <ul> <li>Deep understanding of Social media, Influencers and Press networks and media environment in International Regions (UK, Europe, ASIA, Australia, Middle east)</li> <li>Provide data and insights on social media &amp; influencer trends, and competition.</li> <li>Support the Global PR, Influencer, and Digital teams to achieve macro brand objectives.</li> <li>Communicate markets’ needs and insights to Global/International teams.</li> </ul> <p><strong>Influence Strategy &amp; Implementation</strong></p> <ul> <li>Guide and support markets in building and executing SDJ International influencer strategy, including talents’ selection, briefing, seeding, content creation, event experience, and long-term partnerships.</li> <li>Inspire and coach marketing managers to develop earned expertise among the organization.</li> <li>Assist in managing PR / influence agencies at International and/or market level.</li> <li>Maintain accurate influencer databases.</li> <li>Organize mailers effectiveness to invade International markets.</li> <li>Collaborate with global/market partners and external agencies to adapt communication assets for local needs (press releases, campaigns, mailers, etc.).</li> <li>Develop an international influencer crew for key markets.</li> <li>Amplify Global’s new endorsement celebrities.</li> </ul> <p><strong>Press strategy &amp; implementation</strong></p> <ul> <li>Support markets in Press strategy creation &amp; implementation.</li> <li>Assist markets to develop media press pitch documents and interview preparation documents.</li> <li>Maintain accurate media lists.</li> <li>Manage International press agencies</li> <li><strong> </strong>Assist Global in crisis communication management.<strong><br/></strong></li> </ul> <p><strong>Monitoring the execution of the strategy and guidelines with the countries </strong><strong><br/></strong></p> <ul> <li>Ensure every aspect of execution is aligned and supports the overall marketing plan.</li> <li>Ensure best-in-class execution of activities through always-on evaluations and KPI development to ensure programs are driving EMV, SOV, reach, engagement, acquisition and brand growth.</li> <li>Build operational discipline within team to execute the earned strategy on time and with excellence.</li> <li>Be the captain of brand DNA and Charity program.</li> </ul> <p><strong>Performance measurement and Reports</strong></p> <ul> <li>Reach #1 EMV and SOV position in skincare in key markets.</li> <li>Report on impact and ROI.</li> <li>Analyze and synthesize quantitative data and summarize effectiveness of influencer outreach initiatives, evaluating consumer engagement levels.</li> <li>Assist markets to create recaps to disseminate PR coverage, influencer content, and key campaigns to global and local teams.</li> </ul> <p><strong>Requirements:</strong></p> <ul> <li>Bachelor’s degree in Marketing, Public Relations, Journalism, Communications, or a related field.</li> <li>At least 5+ years of experience, including internships.</li> <li>Strong knowledge of social platforms and strategic adjustments for algorithm updates and social behavior shifts.</li> <li>Excellent analytical skills for monitoring KPIs and summarizing campaign reports.</li> <li>Superior written and verbal communication skills; ability to work in a multicultural and fast-paced environment.</li> <li>Strong team player with a collaborative attitude.</li> <li>Exceptional organizational skills and attention to detail.</li> <li>Autonomous, organized, adaptable, and proactive.</li> <li>Strong affinity with the bea