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Senior Manager, Head of Consumer & Behavioral Science - Aarhus

Arla Foods Amba
Aarhus N, DK, Denmarkfull_timeVerifiedPosted 9 May 2025

About the role

<p><span><span><span><b><span><span><span>Lead the Science Behind Truly Consumer-Centric Product Innovation</span></span></span></b></span></span></span></p> <p> </p> <p><span><span><span><span><span><span>We believe great products don’t just work -they connect. As Head of Consumer &amp; Behavioral Science within Arla’s Product Intelligence team, you will shape how we bring human insight into product experience. You’ll lead a team of scientists and researchers that bring together behavioral science, consumer research, and experience design to ensure our products are built around real human needs - sensory, emotional, and contextual.</span></span></span></span></span></span></p> <p> </p> <p><span><span><span><span><span><span>In this leadership role, you’ll drive the development of advanced research capabilities, build new methodologies, and guide how we integrate consumer behavior into our product innovation journey. You’ll work across categories and functions to ensure our products not only meet expectations but create moments of delight.</span></span></span></span></span></span></p> <p> </p> <p><span><span><span><span><span><span>Product Intelligence is part of a newly formed function called Consumer Intelligence, you will work closely with other teams and have the opportunity to shape a strong collaboration. </span></span></span></span></span></span></p> <p> </p> <p><span><span><span><b><span><span><span>How you will make an impact</span></span></span></b></span></span></span></p> <p><span><span><span><span><span><span>As our Head of Consumer &amp; Behavioral Science within Arla’s Product Intelligence team, you will lead and develop a high-performing team of consumer scientists, user experience researchers, and behavioral experts, ensuring strong collaboration, engagement, and performance. You will shape and elevate consumer &amp; behavioral science capabilities at Arla - driving continuous improvement in tools, methodologies, and insight delivery. Further, you will: </span></span></span></span></span></span></p> <ul> <li><span><span><span><span><span><span>Scope and lead research in innovation projects, translating consumer behavior into actionable insight that drives experience design and product decisions</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Define best practices for exploring early-stage concepts, ensuring pack and product experiences align with consumer expectations and brand identity</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Collaborate with stakeholders across R&amp;D, Brand, Innovation, Product Design, and Consumer Impact Partners to shape research agendas that are strategic and future-facing</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Drive experimentation with new methodologies, including implicit testing, digital behavior tracking, and AI-powered insight generation</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Represent Arla in external research and academic networks, ensuring we’re connected to the latest thinking in consumer science</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Guide the team in turning insight into clear, prioritized design and product requirements</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Manage team resources, project pipelines, and budget, and contribute to strategic planning within the Product Intelligence leadership team</span></span></span></span></span></span></li> </ul> <p> </p> <p><span><span><span><b><span><span><span>What will make you successful</span></span></span></b></span></span></span></p> <p><span><span><span><span><span><span>You’re a leader who balances scientific rigor with real-world impact. You understand how people behave, what drives their choices, and how to translate that into meaningful product innovation. You’re not afraid to push boundaries -and you bring your team with you.</span></span></span></span></span></span></p> <p> </p> <p><span><span><span><span><span><span>You bring:</span></span></span></span></span></span></p> <ul> <li><span><span><span><span><span><span>7-10+ years of experience in consumer research, behavioral science, or cognitive psychology, ideally in FMCG or innovation consulting or research agency</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Strong track record in leading research teams and cross-functional innovation projects</span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Expertise in both qualitative and quantitative methods - including implicit techniques, experimental design, applied behavioral research and AI-powered processes. </span></span></span></span></span></span></li> <li><span><span><span><span><span><span>Understanding of sensory drivers in consumer decision-making, and

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Company

Arla Foods Amba

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