Integrated Marketing Campaign Manager

Job Description Summary

If you're passionate about crafting innovative, high-impact marketing campaigns, and you thrive on driving change – we want to hear from you! Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina.
We are looking for a nimble, agile product marketer to build integrated campaigns for multiple healthcare service lines and colleges across the enterprise. This is a hands-on, individual contributor role that will report to a Director, Integrated Marketing leader. It will have a strong focus on speed to market, journey development, messaging, strengthening the brand, and measuring quantifiable results to optimize performance.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type​

Regular

Cost Center

CC002311 SYS - Marketing Campaigns

Pay Rate Type

Salary

Pay Grade

Health-31

Scheduled Weekly Hours

40

Work Shift

Job Description

The campaign manager will serve as a relationship manager to key internal customers, meeting regularly with stakeholders to align on strategic outcomes which inform marketing plan development. He or she will facilitate horizontal collaboration of colleagues across the Office of Communications and Marketing (OCM) including communications, brand and web to develop the integrated marketing plans. This is an on-site position in downtown Charleston.

Preferred Minimum Qualifications

Education: Bachelor’s degree in marketing, communications, business, or related field.  (Masters preferred)

Experience / Knowledge / Skills:

• Minimum 5 years of experience building integrated marketing campaigns with bottom-line accountability for measurable business results.

• Product or service line marketing, development of integrated marketing communication plans.

• Use of multi-channel paid campaigns, digital and sales strategies to generate demand and produce qualified leads.

• Accomplished in strategic and tactical plan development, implementation, measurement, and tracking.

• Qualitative and quantitative market research experience.

• Experience working closely with external agencies to deliver campaigns.

• Track record of data-driven optimization, analyzing performance metrics, refining strategies based on insights, and continuously improving campaign effectiveness and impact.

• Excellent problem-solving, interpersonal, and communication skills.

Principal Accountabilities

• 30% - Leads development of integrated marketing campaign strategies across the enterprise, clinical, academic, and research for MUSC. Executes comprehensive marketing communication plans in a timely manner across channels – including paid, earned, owned, social and out-of-home.

• 20% - Reports outcomes in a clear, concise, and actionable fashion leveraging dashboards and insight summaries.

• 20% - Collaborates with cross functional team members to achieve marketing campaign objectives. Serves as a liaison or client manager between internal stakeholders and OCM team.

• 10% - Utilizes market research, business intelligence, CRM data, analytics, and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI.  

• 10% - Adheres to all MUSC policies, procedures and standards. Provides guidance and makes recommendations for marketing communication campaign improvements.

• 10% - Other duties as assigned based on need.

Additional Job Description

Education: Bachelor's Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experience.

Physical Requirements:

Ability to perform job functions while standing. (Continuous) Ability to perform job functions while sitting. (Continuous) Ability to perform job functions while walking. (Continuous) Ability to climb stairs. (Infrequent) Ability to work indoors. (Continuous) Ability to work outside in temperature extremes. (Infrequent) Ability to work from elevated areas. (Frequent) Ability to work in confined/cramped spaces. (Frequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to bend at the waist. (Continuous) Ability to twist at the waist. (Frequent) Ability to squat and perform job functions. (Frequent) Ability to perform "pinching" operations. (Frequent) Ability to perform gross motor activities with fingers and hands. (Continuous) Ability to