Senior Digital Marketing Manager

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us!

We are looking to add a Senior Digital Marketing Manager to our team!  

CORE RESPONSIBILITES:  

• Strategic Leadership & Cross-Functional Collaboration 

• Develop and oversee integrated digital marketing strategies that support business objectives, brand growth, and customer engagement 

• Act as the “general manager” within the marketing organization to ensure plans are developed cohesively and executed in close collaboration with key cross-functional stakeholders (analytics, social, creative, etc.) to optimize campaigns. 

• Lead the end-to-end execution of A/B testing across digital platforms 

• Plan and manage paid media campaigns (Google Ads, Facebook, LinkedIn, programmatic ads) to drive traffic and conversions. 

• Building brand awareness – in collaboration with partners across the organization 

• Collaborate with the web team to ensure site performance, UX, and CRO (conversion rate optimization) are continuously improved 

• Lead digital efforts for customer acquisition and retention, optimizing campaigns for engagement, conversion, and loyalty Customer acquisition & retention 

• Oversee CRM (database, email and sms) and Lead the management and optimization of CRM systems (database, email, and SMS marketing) to drive personalized customer engagement. 

• Develop automation strategies to enhance lead nurturing and conversion rates. 

• Ensure social media marketing efforts align with overall digital strategy and engage target audiences effectively.

• Oversee and optimize SEO strategies to improve organic search visibility. 

• Ability to lead a team overseeing SEO, social & paid media, and web 

• Report & provide insights and recommendation on performance analytics and results.

REQUIREMENTS:  

Education & Experience:  

• 5+ years of experience in digital marketing, with a proven track record in SEO, paid media, social media, CRM, and campaign planning & execution. 

• Demonstrated expertise managing email, SMS marketing campaigns and using customer data platforms and marketing automation tools to reach targeted customer segments with relevant and effective messaging. Marketo is preferred. 

• Demonstrated success advancing marketing strategy while also executing day-to-day work 

• Strong expertise in A/B testing, customer acquisition, and brand awareness strategies. 

• High proficiency with analytical platforms such as Adobe Analytics and Google Analytics 

• Familiarity with HTML/CSS and website content management systems (CMS) like Adobe  

• Experience in multi-location business marketing (e.g., franchises, service-based businesses like pet care or healthcare) preferred.  

Skills: