Head of Commercial, Lead Director WILD US

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

ABOUT WILD

Hi there 👋 We are Wild. We are on a mission to remove single-use plastic from the bathroom, armed with our refillable, natural and scent-sational deodorants, body wash, haircare and lip balm. Since launching in 2020, we have quickly become one of Europe’s fastest growing start-ups 🚀

Now we are scaling aggressively in the US, where affiliate influencer marketing will be a key growth lever in this next phase of our expansion, particularly as we continue building an efficient, performance-led creator ecosystem ahead of our retail growth. Fancy coming along for the ride? 😃

JOB PURPOSE

Are you passionate, driven and creative? Are you eager to work on one of the fastest growing start-up brand in the US? We are looking for the best marketing candidate to drive the commercial strategy for the retail division, while strategically aligning with direct-to-consumer initiatives to achieve holistic business growth for the WILD business in the US.

We are looking for a dynamic and experienced Lead Director to lead the WILD business in the US, including natural and scent-sational deodorants, body wash, haircare and lip balm.

This is a high visibility role globally and offers plenty of scope for independent brand and team stewardship, strategic leadership, and creativity. It requires a seasoned leader, innovator, with a business mind and an individual who’s passionate about brand development.

WHAT YOUR MAIN RESPONSIBILITIES WILL BE

• Full ownership of the Retail P&L, responsible for driving exponential growth whilst continually optimizing profitability.
• Responsible for driving the commercial strategy for the retail division, while strategically aligning with direct-to-consumer initiatives to achieve holistic business growth. 
• Owning the planning cycle and strategic direction of the retail arm of Wild getting buy-in from the leadership team and board. 
• Building high level relationships with major decision makers at all key strategic partners and supporting the controllers to build their networks and impact across key accounts. 
• Lead the development and execution of commercial strategies to drive brand awareness and growth within retail.
• Utilize extensive experience to mentor and empower a young leadership team, fostering the development of company culture and driving progress towards organizational goals.
• Set targets to increase visibility of retail across the company and using KPIs to drive team performance. 
• Use category data and insights to drive sell-in of Wild across existing and new partners. Always looking for data and insights that can help propel the Wild story and position us at the forefront of the global refill revolution. 
• Developing our shopper marketing plan to help grow ROS and exposure across our store footprint. 
• Developing a lean and entrepreneurial team ensuring Wild can deliver its growth ambitions. 

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• 12+ years of Marketing experience, Foods or well-rounded CPG experience preferred
• A proven track record of brand development/innovation program leadership – both core/renovation and new products/white space development
• Leading integrated communication programs, including the development of outstanding campaign rooted in social-first capabilities
• Drive for our digital transformation to adopt AI capabilities and new agency partnership models. Natural curiosity for emerging trends and technologies a must.
• Deep experience working with traditional and digital agencies to develop world class programs
• Financial acumen to own your P&L, understand how value is created through the brand, and shape growth plans
• Passionate about developing talent and teams, while both holding the bar high for performance and creating a psychologically safe environment
• Demonstrated passion for consumers we serve. Experience developing insight though consumer intimacy and translating such into business initiatives.
• Building strong cross-functional network to deliver through an extended team – welcoming category strategy, R&D, and supply chain voices to the table for